Insight Professional

Job Description

Why this job matters

This role provides B2B and B2C telecom market research and insight output to Strategy, Digital, Portfolio, Sales and Marketing functions through Group Insight. The output enables the teams to use the actionable insight provided and align their programs accordingly thereby driving revenue to BT.

What you’ll be doing

• Undertaking market and marketing research projects including but not limited to company profiling, company strategy, IT strategy & spend, market forecast, financial analysis, market data analysis, technology market & business trends, portfolio benchmarking, competitor landscape, storytelling, actionable insights and recommendations
• Understand the customer's needs and challenges, and look for opportunities for BT to cross-sell or up-sell in those customer acocunts
• Technical background preferred to understand the competitor landscape and portfolio offering, and look for opportunities for BT to differentiate
• Organize, analyze, synthesize and summarize data and information using appropriate analytical methodologies and frameworks
• Contact identification for selected personas per company which can be finally used for targeted marketing and brand messaging
• Build persona profiles using secondary research - company website, filings, web searches and Factiva and any other market information databases available to the team
• Able to identify business challenges/trends/outcomes faced by organizations / individuals across industries and bucket them into theme
• Able to use critical thinking to solve complex problems, making recommendations and plan for the future of CFUs and BT group

Skills:

• Demonstrable experience in secondary research supporting customer facing sales and marketing teams or internal product and strategy teams
• Understanding of market, business, customer and competitor analysis
• Understanding of customer profiling including detailed contact profiling
• Experience in using research tools like news aggregators, analyst portals and web repositories
• Understanding of using standardized Microsoft Office templates
• Excellent verbal/written communication skills to engage and present to senior stakeholders (Director level and above)
• Self driven, Hunger to learn
• Can-do attitude
• Problem solver, innovative
• Strategic thinking skills
• Ability to work with minimal supervision
• Agile working mindset
• Data anaytical skills
• Technical background preferred to have data and automation conversations
• Advanced Microsoft Excel user (no macros or VBA required)

Qualifications:

• Typically a degree in a related subject, e.g. Business, Marketing or Statistics.

Experience:

• ~5 years experience in secondary research preferred, but not mandatory
• Marketing experience would be an added advantage
• Experience in working in a global virtual environment will be an added advantage
• Experience working for strategy teams and on data analytics preferred, but not mandatory

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.

About us

BT Group was the world’s first telco and our heritage in the sector is unrivalled. As home to several of the UK’s most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.

Over the next two years, we will complete the UK’s largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.

While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK’s best telco, reimagining the customer experience and relationship with one of this country’s biggest infrastructure companies.

Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.