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You will serve as the primary contact for journalists and social media influencers and other external stakeholders, communicating BT International’s ambition to become the world’s leading provider of secure multi-cloud connectivity.
This means developing relationships with key media contacts as well as building alliances across industry, professional associations and among BT’s own experts and leaders.
You will build awareness and favourable image of the company and ensure BT’s business interests are represented through both, coverage in traditional media and engagement in social media.
You will manage internal communications in the region with a goal to improve employee engagement and work with the Purposeful Business team on the delivery of their projects and programmes in the Asia, Middle East and Africa (AMEA) region.
What you will be doing (Role Accountabilities)
Provide timely intelligence and communications counsel to the business - in particular International’s senior management - on developments in the region as well as issues that could potentially impact on BT brand, both externally and internally
Accountable for delivery of external communications strategy in AMEA
Manage & execute conventional and social media strategy across all key markets in AMEA, including the UAE, India, Singapore, China and Australia
Support regional MD and his leadership team with a clear messaging strategy for engagement with external stakeholders, including media, customers, partners and other key opinion formers
Advise on media and content approach, including insights on current issues, themes and opportunities
Design and deliver internal communications strategy for AMEA
Support regional MD and his leadership team with a clear messaging strategy for internal audiences, an appropriate channel strategy and content plan
Design and execute programmes to increase employee motivation, optimise ways of working and improve behaviours, in line with BT’s values
Liaise with the Group Corporate Affairs & Brand team for the regional execution of global initiatives – including change programmes, engagement initiatives and crisis management
Drive best practice in the effective use of online internal platforms and channels such as Viva Engage and intranet
What you’ll need to succeed (Skills & Experience)
Storytelling with data: strong skills in building the case for change, drawing on data and analytical techniques where appropriate, and communicating this to business audiences
Business acumen: Knowledgeable in business strategy and the drivers of organisational performance, including people drivers of performance and financial literacy (e.g. business KPIs, business cases)
Proven skills in communicating change in complex environments
Persuasive communicator, with great presentation skills
Excellent programme management skills with the capability to juggle a range of large projects and consistently deliver results
Ability to operate within a multinational matrix environment
Ability to make decisions and respond rapidly under crisis situations and in line with business needs
Experience in a senior PR/media relations role in the global B2B space, with a proven track record in technology PR (IT, cybersecurity, telco, etc)
Degree and post graduate qualification in a related subject (e.g. Business / Marketing / Communications).
Excellent media contacts in the B2B technology space
Great track record in managing internal communications
Crisis communications
Superb written and spoken communications skills in English, other languages a plus
Agency and budget management experience
BT Group’s Behaviours
Customer First
Prioritise customer needs in every decision and action.
Challengers
Challenge the status quo and bring innovative ideas to life.
Committed
Own outcomes and deliver with integrity.
Clear
Communicate openly and simply, ensuring alignment.
Connected
Collaborate across teams to achieve shared goals.
About the role
The Communications Specialist delivers tactical strategies to develop the Groups reputation with policymakers, media, third-party and various trade associations to ensure that the Group stays abreast as the social and regulatory environment evolves.
What you’ll be doing
1.Plans and produces compelling, audience-specific content to support events and engagement programmes within the business unit, ensuring alignment with the Groups reputation framework and strategic priorities. 2.Manages a broad and complex portfolio of external engagements and communications, including virtual and physical convenings, social media, thought leadership, and customer insights, to enhance stakeholder impact and brand visibility. 3.Identifies and cultivates strategic partnerships with governments, multi-lateral agencies, industry bodies, interest groups, and thought leaders to strengthen the Groups external presence and influence. 4.Oversees the planning, coordination, and participation in high-impact meetings, events, and conferences, ensuring outreach activities are targeted, relevant, and contribute to the Groups reputation and stakeholder engagement goals. 5.Ensures cross-functional alignment with Marketing, Brand, Policy, and Public Affairs teams to maintain consistency of messaging and reinforce the Groups strategic narrative. 6.Champions continuous learning and capability development by sharing insights on emerging trends, technologies, and best practices in communications, fostering innovation and adaptability within the team.
Essential Skills / Experience
Desirable Skills / Experience
Our Package
At BT International, our purpose is to keep the world connected. As part of BT, we build on almost 180 years of innovation and expertise to deliver secure connectivity and digital services to some of the world’s leading multinational businesses and organisations. Our customers trust us to safeguard their data, drive their digital transformation and keep their businesses running. With colleagues on the ground across the world and supporting customers wherever they need to operate, BT International offers a truly global experience. Whether it’s about providing cloud connectivity, helping organisations collaborate, or enabling innovation in cybersecurity and digital services, you’ll be part of a team that shapes how businesses succeed in a world that is being transformed by AI. If you have the drive and ambition to make an impact on a global stage, BT International is where it happens.
Working at BT Group
3 office days / week
A little flex time
Company employees:
100,000 across BT Group (24,000 at BT Business)
Gender diversity (m:f):
74.3:25.7 (BT Group)
Hiring in countries
Brazil
Hungary
India
Ireland
Japan
Mexico
United Kingdom
Office Locations
Company benefits
25 (UK, increasing with service) / 21 (India) days annual leave + bank holidays
#1 BEST WORK-LIFE BALANCE
#2 MOST INCLUSIVE COMPANY
