Brand Manager, Plusnet

Job Description

London

3 days in the office, 2 days remote

Why this job matters

A brand is built on expectation and experience. In its simplest form, it creates the associations and feeling people have when they see, hear or think of our organization or products. A desirable, relevant and distinctive brand will promote recognition and will help set us apart from our competition.

The Brand and Creative team define and drive the creative vision and strategic direction of our key customer facing brands, ensuring consistency, innovation, and integration across all touchpoints. They set the standard for brand identity, digital experiences, and marketing by developing guidelines, assets, and platforms that execution teams follow and use to shape everything they do. The team collaborates with all areas of the business as well as external agencies to deliver best in class brand experiences for our customers and colleagues.

In this role, you’ll be the go-to expert for all things Plusnet brand, partnering with teams across the business to ensure our identity shines through every touchpoint. One day you might be collaborating with the advertising team on a standout TV campaign; the next, you could be shaping customer communications to deliver the right message at the right time. You’ll also work closely with internal comms to bring live events to life, guiding colleagues on how best to use our brand assets and solving creative challenges along the way. Beyond day-to-day delivery, you’ll play a key role in evolving the Plusnet brand—keeping it fresh, relevant, and aligned with our products and customers.

This is a dynamic, varied role where no two days are the same. You’ll be supported by a passionate, creative team who care deeply about our brands and how they’re perceived—making it a truly collaborative and rewarding environment.

What you’ll be doing

Brand Governance & Identity

• Embed the Plusnet brand vision, experience, identity, and creative platform across all areas of the business.
• Set up and rigorously manage brand governance processes, ensuring compliance with Plusnet brand guidelines and principles.
• Develop and evolve Plusnet brand guidelines and principles to maintain relevance and consistency.
• Manage the communication, distribution, and creation of new brand assets and guidelines.
• Work with our Trademarking team to help protect and uphold the integrity of the Plusnet brand.

Creative Consultation & Quality Assurance

• Provide creative consultation, sign-off, and governance for all communications across channels and touchpoints—external, internal, events, retail, indirect, digital, devices, and training.
• Help deliver playbooks and guides to support campaign integration across all channels.

Collaboration & Relationship Building

• Build strong relationships with stakeholders, collaborating on a wide range of projects to deliver brand excellence.
• Work with internal creative teams and external branding agencies to continuously strengthen and improve the brand and its delivery.
• Collaborate with EE and BT brand managers and mentor Assistant Brand Managers on Plusnet brand standards.

The skills and experience you will have under your belt

• Strong brand understanding and proven experience in brand management, including strategy, identity, and positioning.
• Good understanding of the creative process and how to apply it effectively across multiple channels.
• A keen eye for design and copywriting, ensuring high-quality creative output that aligns with brand standards.
• Marketing communications qualification or equivalent professional experience.
• Demonstrable experience managing and developing a team, including mentoring and performance support.
• Recognised qualification in design or design management, supported by a strong portfolio showcasing brand and creative excellence.
• Degree or qualification in graphic design, visual communication, or related discipline (or equivalent professional experience) preferable
• Ongoing professional development through design courses, workshops, or conferences
• Active engagement with design community and industry trends

Benefits

• Annual on target bonus 10% (based on both personal and company performance)
• BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
• 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
• 2 weeks carer’s leave
• From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• Life Assurance (4 x life cover pay)
• Exclusive colleague discounts on our latest and greatest BT broadband packages
• 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
• My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
• Discounted EE TV including TNT Sport and the NOW Entertainment membership.
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
• Volunteering days so you can give back to your local community.
• Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
• 24/7 private virtual GP appointments for UK colleagues

About us

BT Group was the world’s first telco and our heritage in the sector is unrivalled. As home to several of the UK’s most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.

Over the next two years, we will complete the UK’s largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.
While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK’s best telco, reimagining the customer experience and relationship with one of this country’s biggest infrastructure companies.

Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.