Senior Customer Marketing Advisor

Job Description

About Boomi and What Makes Us Special

Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.

We are looking for a Senior Customer Marketing Advisor for our Customer Growth Programs, responsible for driving strategy and execution of lifecycle initiatives that accelerate customer adoption, engagement, and expansion. This role focuses on building scalable, data-driven programs that deepen product usage, identify growth opportunities, and improve overall customer value across the lifecycle.

What you'll Do:

• Own and evolve the customer growth marketing strategy focused on adoption, engagement, expansion, and retention
• Design and scale programs that drive measurable customer value and long-term revenue growth
• Develop sophisticated lifecycle campaigns grounded in customer behavior, usage signals, segmentation, and business priorities
• Lead expansion-focused strategies that unlock cross-sell, upsell, and deeper product adoption across accounts
• Shape and influence in-product and out-of-product engagement strategies to improve awareness, usage, and customer outcomes
• Translate company and product priorities into scalable, data-driven programs with clear success metrics and accountability
• Act as a key strategic partner to Marketing, Customer Success, Product, Product Marketing, and Operations to align on growth initiatives
• Leverage tools such as Salesforce, Marketo, Gainsight, and Pendo to design, execute, and optimize customer journeys
• Define and measure program performance, run experiments (including A/B testing), and continuously refine for impact and scale
• Build and institutionalize repeatable frameworks, playbooks, and best practices to elevate customer marketing maturity

The Experience You Bring:

• 6+ years of experience in customer marketing, lifecycle marketing, growth marketing, customer success, or post-sale customer engagement
• Proven track record of building and scaling customer programs that drive adoption, retention, and expansion in a SaaS or technology environment
• Experience operating at a strategic level while also being close enough to execution to drive outcomes
• Strong understanding of B2B SaaS lifecycle marketing, including segmentation, journey mapping, and performance measurement
• Demonstrated ability to influence and align cross-functional stakeholders in complex environments without direct authority
• Hands-on experience with platforms such as Salesforce, Marketo, Gainsight, Pendo, or equivalent tools
• Strong analytical and experimental mindset, with the ability to turn insights into actionable growth strategies
• Highly organized, proactive, and comfortable operating in a fast-paced, evolving environment
• Excellent written and verbal communication skills, with the ability to influence senior stakeholders

Compensation and Benefits

Boomi is committed to fair and equitable compensation practices. The salary range for this role is $119,000–$149,000 CAD annually (inclusive of commission). Final compensation will be determined based on experience, skills, and geographic location.

Aren’t sure if you’re a match? We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates — so don’t hesitate to apply; you could be the perfect fit!

Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.

All employment decisions are based on business needs, job requirements, and individual qualifications.

Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to talent@boomi.com. This inbox is strictly for accommodations, please do not send resumes or general inquiries.