Associate Director, Digital Marketing Technology

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Relocation Assistance Available

About the role:

The Associate Director, Digital Marketing Technologies leads the strategy, implementation, and optimization of the digital platforms and technology ecosystem that power PureWick's customer acquisition, engagement, conversion, and retention efforts.

Reporting to the Senior Director of U.S. Home Care, this leader is responsible for developing and executing the digital technology roadmap across websites, CRM, marketing automation, customer data, analytics enablement, personalization, and digital experience platforms. The role serves as the bridge between commercial strategy and technology execution, ensuring the organization has the capabilities required to scale growth efficiently.

Success is defined not by deploying technology, but by building a scalable digital ecosystem that improves customer experiences, enables data-driven decision making, increases operational efficiency, and accelerates commercial growth.

Key Responsibilities

Digital Marketing Technology Strategy

• Develop and execute the digital marketing technology roadmap aligned to commercial objectives and customer needs.
• Evaluate and implement new technologies that improve scalability, efficiency, personalization, and business performance.
• Prioritize technology investments that support long-term growth and competitive advantage.

Digital Platforms & Customer Experience

• Lead strategy, governance, and optimization of websites, CMS platforms, CRM systems, marketing automation tools, and customer engagement technologies.
• Ensure digital platforms remain secure, scalable, integrated, and aligned with business requirements.
• Continuously improve platform usability, performance, and customer experience.

CRM, Automation & Personalization

• Enable personalized customer journeys through CRM, automation, customer data, and engagement technologies.
• Partner with Growth Marketing and Customer Experience to improve acquisition, conversion, retention, and customer lifetime value.
• Expand capabilities that strengthen customer engagement across the patient journey.

Data, Analytics & Measurement

• Build technology capabilities that support attribution, reporting, business intelligence, and marketing measurement.
• Ensure digital platforms provide accurate, actionable insights that improve commercial decision making.
• Partner with Analytics to create a connected view of marketing, customer, and business performance.

Technology & Vendor Leadership

• Lead relationships with technology vendors, implementation partners, and platform providers.
• Establish governance, accountability, performance expectations, and delivery standards.
• Oversee platform enhancements and technology implementations while ensuring projects remain aligned with business priorities.

Cross-Functional Leadership

• Partner across Marketing, Customer Experience, Enterprise Technology, Analytics, Sales, Finance, and Commercial Operations.
• Translate business requirements into scalable digital solutions.
• Serve as the trusted advisor on digital marketing technologies and commercial enablement.

Success Profile

The successful candidate is a strategic and commercially minded technology leader with deep expertise in marketing technology, digital platforms, CRM, automation, customer data, and analytics.

They bring a strong combination of technical knowledge, business acumen, and cross-functional leadership, enabling them to turn complex technology capabilities into measurable commercial outcomes.

Experience:

Required

• Bachelor's degree in Information Systems, Marketing, Business, Computer Science, Digital Technologies, or a related field.
• 8+ years of experience leading digital marketing technology, marketing operations, CRM, digital platforms, or marketing automation initiatives.
• Proven success implementing technology strategies that improve customer engagement and business performance.
• Experience managing websites, CMS platforms, CRM systems, marketing automation platforms, digital integrations, and customer-facing technologies.
• Strong understanding of digital ecosystems, data architecture, system integrations, analytics, and enterprise marketing technologies.
• Demonstrated ability to lead complex cross-functional initiatives in matrixed organizations.
• Exceptional project leadership, communication, and executive presentation skills.

Preferred

• MBA or advanced degree.
• Experience in healthcare, MedTech, consumer health, life sciences, or other regulated industries.
• People leadership skills with a track record of building, motivating, and retaining successful teams
• Experience supporting DTC, eCommerce, subscription, or omnichannel business models.
• Experience with Salesforce CRM, Marketing Cloud, Adobe Experience Cloud, CDPs, CMS platforms, or similar enterprise technologies.
• Experience managing enterprise technology implementations and external technology partners.
• Familiarity with Agile methodologies, product management, and continuous improvement practices.

The Opportunity:

This role offers the opportunity to build and lead the digital technology ecosystem supporting one of BD Home Care's most important and fastest-growing businesses.

As PureWick continues to expand, digital technology is increasingly critical to enabling personalized customer engagement, seamless digital experiences, scalable marketing operations, and sustainable commercial growth. The Associate Director, Digital Marketing Technologies will shape the platforms, capabilities, and integrations that support every stage of the customer journey.

Working closely with Growth Marketing, Customer Experience, Analytics, Enterprise Technology, and Commercial Operations, this leader will help define the future-state digital ecosystem for PureWick while building the foundation needed to support the next phase of growth.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA GA - Covington BMD

Additional Locations

Work Shift