Join BD as a Senior Marketing Manager, Central Pharmacy Service Center Solutions in San Diego, USA. This is a full-time, senior-level marketing role focusing on commercial strategy and go-to-market initiatives for healthcare solutions, requiring a minimum of 4 days of in-office presence per week and offering an annual salary range of $146,000 - $233,600 USD.
Requirements
Required: Bachelor's degree in Marketing, Business, Healthcare Administration, Pharmacy, or related field.
Required: Minimum 8+ years of healthcare marketing, product marketing, strategic marketing, or commercial leadership experience.
Required: Demonstrated experience working with acute care hospitals or health systems.
Preferred: MBA, MHA, PharmD, or other advanced healthcare or business degree.
Preferred: Experience in pharmacy operations, medication management, healthcare technology, automation, or medical device markets.
Skills & Responsibilities
Strategic marketing: Develop and execute commercial strategy and market positioning to accelerate adoption of BD's CPSC offerings.
Solution positioning: Create compelling, differentiated value propositions and integrated messaging frameworks for complex healthcare solutions.
Customer engagement: Conduct voice-of-customer activities and engage directly with health system executives and pharmacy leaders.
Commercial enablement: Partner with field sales teams to train and educate on CPSC workflows and drive solution adoption.
Potential transition routes: People from product marketing manager or healthcare consultant roles may bring strategic messaging and commercial experience, alongside meeting the required 8+ years of healthcare marketing background.
Job description
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Position Summary
The Senior Marketing Manager, Central Pharmacy Service Center (CPSC) Solutions is responsible for developing and leading BD's commercial strategy, market positioning, and go-to-market initiatives for Central Pharmacy Service Center solutions. This highly visible role will serve as the marketing leader and subject matter expert for CPSC, creating a compelling vision for how multiple BD solutions work together to help health systems improve medication preparation, inventory management, workflow efficiency, compliance, and pharmacy operations.
The successful candidate will establish and communicate BD's differentiated CPSC value proposition, drive customer adoption through integrated marketing programs, identify market opportunities and offering gaps, and influence future portfolio investments. This individual will work cross-functionally with Platform Leadership, Sales, Clinical, and Executive Leadership to accelerate growth and strengthen BD's leadership position in centralized pharmacy operations.
This role requires a self-directed strategic marketer who can independently identify opportunities, engage customers and industry leaders, influence stakeholders, and transform complex solution portfolios into compelling customer-centric value propositions.
Key Responsibilities
CPSC Market Strategy & Business Leadership
Serve as the marketing leader and internal subject matter expert for Central Pharmacy Service Center (CPSC) solutions.
Develop and execute the commercial strategy to accelerate adoption of BD's CPSC offering.
Analyze healthcare, pharmacy operations, and medication management trends to identify market opportunities and threats.
Partner with senior leadership to define priorities and growth initiatives that expand BD's position in centralized pharmacy operations.
Solution Positioning & Messaging
Develop a compelling, differentiated CPSC value proposition that demonstrates how BD solutions work together to improve pharmacy operations.
Create integrated messaging frameworks that unify products across the BD portfolio into a cohesive customer story.
Simplify complex operational and technical concepts into clear customer
MBA, MHA, PharmD, or other advanced healthcare or business degree.
Prior experience in healthcare consultative selling environments.
Experience leading portfolio-level marketing strategies involving multiple products or solutions.
Experience developing thought leadership programs and customer advocacy initiatives.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
.
Primary Work Location
USA CA - San Diego Bldg A&B
Additional Locations
Work Shift
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
