Join ASOS as a Senior Product Analyst in London, United Kingdom, where you will lead product analytics, design experimentation frameworks, and influence product strategy. This full-time role plays a critical part in shaping customer-facing experiences and driving measurable growth through robust data-led thinking.
Requirements
Strong analytical mindset and solid grounding in statistics, including hypothesis testing and experimental design.
Advanced SQL skills and strong experience with Python (pandas, NumPy).
Proven experience leading A/B testing programmes and analysing customer behaviour within digital products or e-commerce platforms.
Experience with data visualisation tools such as Power BI, Tableau, or Looker.
Experience working closely with Product and influencing senior stakeholders.
No specific degree or minimum years of experience are explicitly stated.
Skills & Responsibilities
SQL and Python: Analyse large-scale data and customer funnels to identify high-impact opportunities to improve conversion, engagement, and retention.
A/B Testing: Own the design, execution, and evaluation of experiments to ensure statistical rigour and clear business impact.
Data Visualisation: Build dashboards and translate complex data into clear narratives using tools like Power BI, Tableau, or Looker.
Stakeholder Influence: Partner with Product Managers to define product strategy and influence prioritisation through data-led recommendations.
Mentorship: Support more junior analysts, contributing to best practices across the team.
Potential transition routes: People from Data Analyst or Product Manager roles may bring strong analytical and stakeholder management skills, alongside meeting the core experimentation and technical requirements.
Job description
Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
Join our Product Analytics function and play a key role in shaping the next wave of customer-facing experiences at ASOS. As a Senior Product Analyst, you’ll go beyond analysis — leading how data informs product strategy, influencing senior stakeholders, and driving measurable impact across the platform.
In this role you'll own core KPIs and suggest and experiment changes that can be made on site and to commercial propositions to drive growth. You’ll lead experimentation design and analysis, delivering insight that directly shapes roadmaps and priorities. You’ll partner closely with Product Managers, UX and cross-functional teams to understand how customers use the ASOS platform, identify the highest-impact opportunities, and ensure decisions are grounded in robust, insight-led thinking. You’ll also act as a thought partner to product leadership, helping to embed a culture of experimentation, data-driven decision making, and continuous optimisation.
The Role:
Lead deep-dive analysis across customer funnels and journeys, identifying high-impact opportunities to improve conversion, engagement, and retention
Own the design, execution, and evaluation of A/B tests and experimentation frameworks, ensuring statistical rigour and clear business impact
Proactively identify growth opportunities and influence prioritisation through data-led recommendations and experiments you design
Translate complex data into clear, compelling narratives tailored to both technical and non-technical audiences, including leadership
Partner with Product Managers and senior stakeholders to define product strategy through data, setting clear success metrics and evaluating performance
Build and evolve dashboards, reporting, and self-serve analytics capabilities to scale insight across product teams
Mentor and support more junior analysts, contributing to best practice and raising the bar for analytical quality across the team
Strong analytical mindset with the ability to structure ambiguous problems and translate data into actionable insight
Solid grounding in statistics, including hypothesis testing and experimental design, with the ability to apply these in real-world product environments
Advanced SQL skills and strong experience with Python (pandas, NumPy) for large-scale data analysis
Proven experience leading A/B testing programmes and influencing product decisions through experimentation
Significant experience analysing customer behaviour within digital products or e-commerce platforms, with a focus on driving measurable improvements
Strong experience with data visualisation tools (e.g. Power BI, Tableau, Looker), with an emphasis on storytelling and stakeholder impact
Experience working closely with Product and influencing senior stakeholders or leadership teams
Additional Information
BeneFITS’
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
