Events Operations Manager

Working at The Adaptavist Group
The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.
We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.com and Aha!
We make change happen. From anywhere.
What we offer you
We offer a very generous holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices.
Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS.
Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.
Read our full list of benefits
About the role
The Events Operations Manager will be an essential part of the newly formed central Event Operations team within the Office of the CMO to support and drive the full breadth of our organisation's event operations needs across all teams and business units. This role will be instrumental in driving impactful event execution for The Adaptavist Group with standardised event processes, scalable operations and exceptional event experiences, across a full range of events including third-party sponsorship, own-hosted events and everything in between. The EOM will continually evolve our event strategy and playbook to ensure we maximise our presence at events, as well as work in partnership with stakeholders. Providing recommendations on the best approach for the promotion of events to maximise attendance and engagement, across email marketing, social media, PR engagement and other sales enablement/ promotional collateral.
What you'll do

Strategic Event Development

• Work cross-functionally to build a holistic overview of the overall events calendar with cognition of the target audiences, the propositions, the location, the timings, etc.
• Collaborate widely with internal teams, external vendors, and event organisers to build event strategies that integrate into overall business and marketing goals, ensuring they are flawlessly executed.
• Early event planning to identify goals, target audience, key messaging, and resource requirements.
• Where appropriate, recommending, managing and designing multiple activations surrounding events to enable us to fully engage customers and prospects.

Event Planning and Coordination

• Manage all aspects of event planning, from ideas to execution - vendor management, budget tracking, creative development, timeline creation, and on-site coordination.
• Event supply chain and deliverables - merch, venues, creative, staffing, printing, furniture, lighting, AV, social, etc.
• Onsite implementation - booth, signage, print, merch.
• Ensure all owned projects are delivered on time and within budget - develop and manage event budgets, ensuring all expenses are tracked and reported accurately.
• Define timelines, key inputs and outputs for each deliverable identified- able to manage multiple projects and tasks, showcasing strong organisational skills, budget management and optimisation.
• Continuous reassessment of projects to ensure the objectives are met with full consideration of risk, crisis assessment and other emergency/unforeseen scenarios. Develop contingency plans to address potential issues during events.
• Ensure all internal stakeholders are managed and drive project momentum.

Event Operations & Vendor Management

• Develop standardised event processes, templates, and playbooks- covering a variety of event types - physical and virtual.
• Establish and manage event budgeting frameworks.
• Develop standardised event reporting templates, define and track event KPIs and success metrics, with the knowledge that pipeline contribution is the ultimate responsibility of the BU.
• Administer and oversee event technology platforms, ensuring seamless integration into CRM.
• Event organiser negotiations and management, commercial/operational management for events, including contract review and administration with our Legal team, and onboarding of event suppliers into finance.
• Managing our vendor roster, negotiating rates and contracts and ensuring our suppliers are fit for purpose, making changes where appropriate.
• Supplier sourcing, briefing and management - venues/room bookings, designers, AV, event organisers, food & beverages, print

Knowledge Management & Documentation

• Consolidate and standardise event operational documentation across platforms.
• Create and maintain a centralised event operations knowledge base.
• Review, develop and observe file naming conventions and folder structures for event assets.
• Implement version control processes for event documents and templates.
• Establish documentation standards for event planning, execution, and post-event analysis.
• Create searchable libraries of past events with key learnings and assets.

Reporting & Analytics

• Compile data and create standardised reporting pre and post-event.
• Provide insights on ROI and effectiveness - make recommendations for improvement with a clear retro process and feedback gathering from event attendees.

What we're looking for

• Events expert: Extensive experience in an event marketing role.
• Strategic thinker and implementor: Great events are all about the ability to build ideas whilst also being driven to complete tasks and achieve goals.
• Innovation and creativity: Stay up-to-date with industry trends and bring innovative ideas to enhance the impact and reach of events.
• Details matter: Meticulous and precise, understanding the importance of accuracy in event marketing and management.
• Ruthlessly organised: Skilled at creating and adhering to processes to ensure timely completion and optimal event preparation.
• Commercial acumen: Focused on innovative strategies to maximise event impact - prioritising results over superficial metrics.
• Data-driven: Analytical and committed to leveraging data.
• Exceptional communicator: Effective at internal collaboration across departments and external engagement with clients and partners. Builds relationships widely, whilst questioning approaches and assumptions to actively shape the best outcome
• Experience in a fast-paced, fast-growth B2B Tech environment
• Experience of working with teams across multiple locations and cultures
• Experience working with marketing technology (e.g. CRM/Hubspot, event management platforms, content management systems)
• Atlassian Jira, Confluence, monday.com product knowledge and/or experience

Not ticking every box? That’s totally okay! Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At TAG, we’re dedicated to creating a diverse and welcoming team. If you’re passionate about this role and keen to learn and grow with us, we encourage you to apply, even if you don’t have everything that's listed just yet.
Drop us your application, we’d love to hear from you!
What to expect
We have published some support on Interviewing with The Adaptavist Group to try to alleviate any pre-interview anxieties, here you’ll find information to help you prepare and ace an interview at TAG.
You can read them here
Equal opportunities for everyone
At The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.
Check out our WORK180 pageCheck out our Flexa page
We look forward to your application!