Case Studies / Camunda
How Camunda went from unknown to the most searched employer on Flexa
In this case study we look at how Flexa has helped Camunda get discovered for their great culture and a compelling mission.
#1 most searched — Feb 2026
#4 all-time across the platform
2-year partnership
2.7m
Searches over 2 years
76k
Profile views from high-intent candidates
17K
Saves from candidates actively considering Camunda
The challenge: not enough of the right people knew they existed
But great culture and a compelling mission without visibility are just well-kept secrets. Despite strong internal values and healthy business performance, Camunda was not being discovered by the global talent pool they needed to reach. The pipeline was not broken. The funnel had not yet started.
Their hiring priorities at the time:
• Attract senior talent across sales, product and engineering
• Scale globally without diluting culture
• Increase alignment between who they attract and how they work
Why Flexa, and why it worked
Most job platforms compete on job visibility. Flexa works differently: it makes ways of working discoverable. With 500,000 to 700,000 high-intent searches every month from candidates actively filtering for remote-first, async, and flexible environments, Flexa gives companies like Camunda a structural advantage.
When what you offer matches what talent is already searching for, awareness compounds. Camunda did not need to change anything about how they work. They needed the right people to be able to find them.
What we did together
Over two years, Flexa worked with Camunda to systematically turn their working model into a discovery engine. The approach had three interlocking parts:
• Surface consistently — ensuring Camunda appeared in front of millions of candidates searching for remote-first and async-first employers, rather than competing on generic job board traffic
• Signal precisely — using Flexa's real-time talent demand data to refine tags, messaging and profile positioning so they attracted candidates who would not just apply, but thrive
• Substantiate credibly — building out content on Flexa that went beyond claims, evidencing their culture and day-to-day working practices in ways candidates trust
This was especially well-timed. Camunda was in the middle of an employer brand evolution, shifting toward higher-performance talent profiles. Flexa ensured the right people were finding them at exactly that moment.
Why this matters for candidates
Joining Camunda now means being inside an AI transformation, not watching one from the outside. The workflows you help automate internally are the proof of concept that the world's largest enterprises adopt. That is a rare thing to be part of, and an even rarer thing to put on a CV.
The impact
Two years in, the numbers speak clearly. But what they represent matters more than the raw figures.
• Appeared in 2.5 million searches
• 73,000+ profile views from high-intent talent
• 17,000 saves from candidates actively considering a move
• #1 most searched company on Flexa in February 2026
• #4 all-time across the entire platform, with 34,000+ direct free-text searches
The shift that matters
Camunda did not change what they offer. They did not overhaul their culture or rebrand their benefits. They made what already existed impossible to miss for the people who wanted it most.
Hiring does not start at the application. It starts at discovery. And for two years running, Camunda has been winning at exactly that stage.
"We always had a strong culture and a unique way of working, but Flexa helped us make it visible at scale. We quickly became one of the most searched companies on the platform, and more importantly, we're now attracting people who are genuinely aligned with how we work."
Could this be your story?
If your organisation offers genuine flexibility but is not seeing the pipeline quality or volume to match, the gap is likely visibility, not your offering.
• You are not yet a household name in your target talent markets
• Your employer brand awareness lags behind your actual culture
• Pipeline quality feels misaligned with the environment you offer
Flexa can help you close that gap, the same way we did for Camunda.
Camunda is a global software company that hires across 80+ countries, operates fully remote and asynchronously, and offers genuinely flexible hours. In other words, exactly what today's top talent is looking for.
They also sit at the centre of one of the most consequential shifts in enterprise technology right now. Camunda builds the leading platform for business process orchestration, helping the world's largest organisations coordinate AI agents, people and systems across their most complex workflows. And in 2026, they went further: launching AI-First Camunda, a company-wide programme to run their own operations on their own platform. Every process automated internally becomes a reference architecture for their customers. It is not dogfooding. It is a competitive advantage, and it is live.
