Case Studies / Boomi
Boomi: Driving awareness and improving talent quality at scale
In this case study we look at how Flexa has helped Boomi improve brand awareness among their target talent.
91% for market-leading product
90% for flexibility
3-year partnership
Winner – Most Loved Company (Mid-Size)
2nd Place - Best Workplace Benefits
Top 10 – Most Family-Friendly Company
3.8m
Searches over 3 years
112k+
Profile views from high-intent candidates
38k
Saves from candidates actively considering Boomi
The challenge: not enough of their target talent knew they existed
Boomi is a global, remote-first data activation company for AI with over 2,000 employees with hubs across the US, India, Canada, and Spain.
But like many B2B SaaS companies, they had a clear challenge: not enough brand awareness among the very talent they needed most.
At the same time, they had defined hiring priorities — scaling hiring across GTM and Engineering, and improving the quality and alignment of candidates entering their pipeline.
Why Flexa?
Boomi partnered with Flexa to increase awareness among the right talent audiences at the top of the funnel. Rather than adding another job platform, the goal was to reach qualified candidates at scale and strengthen visibility with prospective hires.
Flexa has a global audience of millions of candidates, with 500,000–700,000 searches conducted every month based on what people actually want from work - from flexibility and culture to benefits and mission. This means companies like Boomi don't have to rely on candidates already knowing who they are. They're surfaced directly to people actively searching for what they offer.
What we did together
We worked with Boomi to turn awareness into something targeted, data-led, and effective.
First, we ensured their employer brand was being discovered by millions of relevant candidates through Flexa's discovery platform. Then, using Flexa's talent demand data, Boomi was able to understand what their key audiences — particularly GTM and Engineering talent — are actively looking for, and tailor their messaging accordingly.
This included:
- Embedding key EVP pillars like "market-leading product" (rated 91% by employees) into their positioning
- Highlighting benefits that over-index with their target audiences — including work-from-anywhere schemes, strong office environments, and family-friendly policies
- Using real, employee-verified data to build credibility and trust
Crucially, this wasn't about rewriting their employer brand. It was about making what was already true visible and relevant at the exact moment candidates are deciding where to explore next.
Over three years, this has evolved from a test into a core part of how Boomi attracts and shapes its global talent pipeline.
The results
Since partnering with Flexa, Boomi has:
- Appeared in 3.8 million searches
- Generated 112,000+ profile views
- Driven 38,000 saves from candidates actively considering them
But more importantly, they've seen a clear increase in the quality of candidates entering their pipeline and attracted more aligned talent across GTM and engineering roles.
Because they're not just increasing awareness — they're increasing awareness with the right people.
What changed
Instead of relying on candidates already knowing who Boomi is, they're now being discovered by people who are already looking for what they offer. That shift made all the difference. Hiring doesn't start at application — it starts at awareness. And that's where Flexa uniquely focuses.
"Before Flexa, we were dependent on candidates already knowing the Boomi name — and in a crowded SaaS market, that's a real constraint. What changed wasn't our employer brand or our EVP; it was who was actually discovering us. We started showing up for people who were actively searching for what we already offer, and the quality of conversations coming into our pipeline reflected that. Three years in, it's not a test anymore — it's part of how we think about talent attraction."
Amanda Yates, Global Director, Talent Acquisition, Boomi
What this means for other employers
If you're struggling with low awareness in key markets, high application volume but low relevance, or difficulty breaking through in competitive talent pools, the issue often isn't your jobs or your EVP. It's who is (and isn't) discovering you.
Boomi didn't change what they offer. They used Flexa to change who discovers it.
Could this be your story?
If your organisation offers a remarkable work environment but is not seeing the pipeline quality or volume to match: the gap is likely to come from visibility, not your offering.
• You are not yet a household name in your target talent markets
• Your employer brand awareness lags behind your actual culture
• Pipeline quality feels misaligned with the environment you offer
Flexa can help you close that gap, the same way we did for Boomi.
Boomi is a global, remote-first data activation company for AI with over 2,000 employees with hubs across the US, India, Canada, and Spain.
As the data activation company, Boomi brings data to life by integrating and governing it to power everything from AI to BI. The Boomi Enterprise Platform puts data in motion, uniting data readiness, integration and automation, and agent management in one comprehensive solution. Trusted by more than 30,000 customers and supported by a global network of 800+ partners, Boomi is driving agentic transformation — helping organisations of all sizes move faster, operate smarter, and innovate at scale.
