Senior Lifecycle Marketing Specialist

Job Description

Who we are

VOIS (Vodafone Intelligent Solutions) is a strategic arm of Vodafone Group Plc, creating value for customers by delivering intelligent solutions through Talent, Technology & Transformation.
As the largest shared services organisation in the global telco industry with 30,000 FTE, our portfolio of next-generation solutions and services are designed in partnership with customers across Vodafone Group, local markets, and partner markets to simplify and drive growth. With our strategic partner Accenture, we work alongside our Vodafone customers, other Telco and tech companies to drive transformation, meet the challenges of our industry and ensure we stay relevant and resilient. This partnership is a unique, industry-first model which brings together the best of in-house and 3rd party capability.
We work with customers across 28 countries from 10 VOIS locations: Albania, Egypt, Hungary, India, Romania, Spain, Turkey, UK, Germany, Ireland, and with a network of teams in Czech Republic, Italy, Greece, and Portugal.
#VOIS #BeUnrivalled #CreateTheFuture

About this Role

We are seeking a highly skilled individual who will deliver high‑quality lifecycle and service communications that strengthen customer engagement and drive commercial impact. In this role, you will focus on best‑in‑class marketing execution within the Engagement squad, including owning the monthly Home Broadband newsletter, managing creative and agency processes, driving HBB awareness, and continuously improving customer sentiment through insight‑driven communication.

What you will do

• Own, plan, and manage the monthly Home Broadband newsletter, including the full critical path and content planning sessions.
• Collaborate with stakeholders to create engaging, relevant content that supports key business messages and enhances customer perception.
• Conduct subject line and content testing, use insights to refine themes, and implement optimisation opportunities.
• Produce and execute marketing communications across SMS, MMS, e‑mail, push notifications and direct mail; write SMS content and brief external agencies on other channels.
• Create clear, structured agency briefs and provide constructive feedback to ensure alignment with brand tone, quality standards and legal compliance.
• Track, analyse and report on marketing performance with actionable recommendations to uplift brand appreciation and customer engagement.Apply a test‑and‑learn approach to drive message deliverability, customer impact and continuous improvement.
• Develop lifecycle‑based campaigns, define execution touchpoints, triggers and scheduling, and take direct ownership of message performance.
• Ensure all communications enhance customer experience and positively influence overall brand perception.

Who you are

• Experienced in marketing, with strong skills in campaign briefing, design, testing and performance analysis.
• Digitally aware, with an understanding of digital marketing principles.
• Highly customer‑focused, able to design and manage complex customer journeys.
• Confident in stakeholder management, with the ability to influence across multiple levels.
• Proactive, organised and effective in managing multiple priorities in a fast‑paced commercial environment.
• Able to combine creative thinking with analytical skills to deliver compelling, impactful campaigns.
• Possessing excellent written English and educated to degree level

Not a perfect fit?

Concerned you may not meet every requirement? Vodafone is committed to creating an inclusive workplace where everyone can thrive. If you are excited about this role but your experience does not align exactly with every aspect of the job description, you are encouraged to apply. You may be the right candidate for this or another opportunity, and the recruitment team will support you in exploring where your skills fit best.

What's in it for you

• Opportunities to work with diverse, cross‑market stakeholders and external creative agencies.
• A collaborative environment where your ideas can shape customer‑facing communications at scale.
• Professional growth through exposure to digital marketing, customer lifecycle strategies and analytics.
• A chance to influence brand perception and customer satisfaction through high‑impact marketing.
• Experience within a dynamic Engagement squad that encourages innovation and continuous improvement.

What skills you will learn

• Advanced campaign optimisation techniques and test‑and‑learn methodologies.
• Enhanced analytical skills through performance measurement and data‑driven improvement.
• Proficiency in lifecycle marketing and customer engagement strategies.
• Stronger creative briefing and agency‑management capabilities.
• Expertise in multi‑channel communication production and delivery.

In return we provide you with

• A dynamic environment where innovative ideas are always welcome
• A collaborative community where your professional goals and work are supported by a diverse team
• Access to internal and external trainings via other providers
• A supportive internal coaching and mentoring culture
• Corporate assets including a laptop and mobile phone with One Business Mobile Superior subscription (unlimited voice, text message, and data within the EU)
• Cafeteria package
• Private Medical Services
• Employee Assistance Program to support your wellbeing and mental health
• Life and accident insurance
• You can work remotely overseas for 20 days a year
• 16 weeks fully paid parental leave. This applies to all non-birthing partners who become parents due to birth or adoption
• You and your family members can enjoy several discounts from our partners
• You will be working in a hybrid model, which means 3 days working from home with 2 days office visit per week

VOIS Equal Opportunity Employer Commitment

Vodafone recognises and celebrates the value of diversity in building a workforce that reflects the customers and communities it serves. No form of discrimination is tolerated. This includes, but is not limited to, discrimination based on race, colour, age, veteran status, gender identity, gender expression, sexual orientation, pregnancy, maternity or parental status, ethnicity, disability, religion or belief, political affiliation, trade union membership, nationality, citizenship, indigenous status, medical condition, HIV status, neurodiversity, social origin, cultural background, marital or civil partnership status, or socio-economic background.

Join Us

At Vodafone, we’re working hard to build a better future—a more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.
We challenge and innovate to connect people, businesses and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.
With us, you can be truly yourself and belong, share inspiration, embrace new opportunities, thrive and make a real difference.

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• LinkedIn: https://www.linkedin.com/company/vois/
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• Instagram: https://www.instagram.com/voisglobal/
• Chat with our employees to learn more: https://lnkd.in/dpkrcvR2