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Vodafone • LISBOA, Portugal

Marketing Manager

Employment type:  Full time
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Job Description

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact. We are looking for a person to join the Pricing Chapter, to work daily on the Family Squad, where will work with other team members on fixed, convergent and post-paid mobile voice offers. It’s expected that the Marketing Specialist will work closely with several stakeholders in a cross functional team, with a flexible and open-minded mindset. We expect you to feel comfortable in a fast-paced and highly competitive environment, enjoy and promote open collaboration inside the team and be prepared to handle challenging situations.

What you’ll do

  • Define and implement the overall pricing strategy for the Family Segment, that include fixed/convergent offers and mobile voice stand-alone post-paid offers;
  • Propose and implement new offers and campaigns with focus on new customer’s acquisition;
  • Monitor business indicators and seek continuous improvement;
  • Monitor market trends to collect data/insights to consider on proposals;
  • Elaborate business requirements to be deliver to IT teams, monitor developments, and manage offer/project implementation with all stakeholders involved;
  • Define business rules and operational procedures for different channels (stores, online, call center assistants).

Who you are

  • Master’s degree preferred in Management, Economics, or Marketing;
  • Good analytical, strategic and critical thinking skills;
  • Results-oriented and with a high sense of responsibility, planning and autonomy;
  • Sharp problem-solving skills with an entrepreneurial mindset;
  • Customer-centricity focus;
  • Good communication skills;
  • Ability to work collaboratively with team and capacity to manage multidisciplinary project teams;
  • Knowledge of the Telco business and market, namely products and services provided by Vodafone (preferred);
  • Proficient in Microsoft Office tools, especially Excel and PowerPoint;
  • Portuguese and English Language proficiency (spoken and written);
  • Minimum of 2/3- years of proven experience in a similar role.

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

  • Hybrid Work Model - Flexible hybrid work model with 8-10 in-office days per month, managed by team leaders;
  • Vodafone Products and Services - Employees get a mobile phone, free communication plan, data card, and various discounts on services and products;
  • Recognition - Recognition programs for innovative, creative, high-potential employees and exemplary behaviors;
  • Health and Well-being - Well-being Program offers nutrition and psychological consultations, webinars, workshops, and discounts on various services and products;
  • Learning - Access to Communities of Practice and a customizable digital training platform with high-quality content (namely Harvard Business Publishing, Skillsoft and Speexx);
  • Local and International Mobility - Internal recruitment with local and international rotation opportunities across departments and roles.

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.

Company benefits

UK (28), India (22), Egypt (21), Hungary (20), Romania (20), Albania (22), Turkey (14) days annual leave + bank holidays
Work from anywhere scheme – work for up to 20 days/year abroad (dependant on country)
Annual bonus – dependant on company performance
Employee discounts
Personal development days – once per quarter
Learning platform – access to Harvard Business Publishing, MIT Horizon and Skillsoft
Enhanced maternity leave – 16 weeks (paid) with a phased return to work over 6 months
Enhanced paternity leave – 16 weeks (paid) with a phased return to work over 6 months
Volunteer days – up to 5 days
Coaching – access to a free certified internal pool of coaches
Mentoring
Carer’s leave
Adoption leave – 16 weeks (paid) with a phased return to work over 6 months
Enhanced sick days
Mental health platform access
Mental health first aiders
Employee assistance programme
Complimentary Medical Services – 24/7 online doctor service
Compassionate leave
Home office set up
Buddy scheme
Referral bonus
Early finish Fridays
Buy or sell annual leave
Cycle to work scheme
Life insurance
Sabbaticals
Salary sacrifice
Share options
Teambuilding days
Faith rooms
Enhanced pension match/contribution
Learning license

Working at Vodafone

Company employees:

85,887

Gender diversity (m:f):

61:39

Hiring in countries

Albania

Belgium

Czechia

Democratic Republic of the Congo

Denmark

Egypt

France

Germany

Greece

Hungary

India

Ireland

Italy

Luxembourg

Malaysia

Mozambique

Portugal

Romania

Singapore

South Africa

Spain

Sweden

Tanzania

Türkiye

United Kingdom

United States

Office Locations

Awards & Accreditations

1st – Most loved - Large companies

1st – Most loved - Large companies

Flexa awards 2026
1st - Most Inclusive Company

1st - Most Inclusive Company

Flexa awards 2026
Most Flexible Company

Top 5 - Most Flexible Company

Flexa awards 2026

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