Digital Experience Analyst

Job Description

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

Digital Experience Specialist is a marketing technologist who designs and delivers personalization techniques that support efficient digital marketing activities. By understanding business needs and priorities, Digital Experience Specialist translates requirements into personalisation strategies, makes data-driven decisions of how to setup a variety of digital marketing tools to effectively target customer audiences in owned channels and paid media.

Key Accountabilities:
• Design and maintain high performing customer audiences by exploiting data management tools and capturing data signals from various sources
• Proactively identify strategic challenges and opportunities, and provide actionable insights to internal stakeholders by analysing customer behaviour
• Design and deliver personalized targeting techniques to meet campaign goals
• Funnel creation to monitor and analyse campaign performance and results to internal stakeholders
• Support digital campaign experience for selected audiences by digesting contextual information and marketing automations
• Execute conversion rate optimisation activities, such as A/B or MVT testing
• Execute user experience and customer feedback analysis through heat map, analytics and surveys tools to provide insights on user journey optimizations
• Execute keyword research & on-page optimizations to achieve top notch search engine optimizations (SEO)
• Design and execute integration strategies for marketing tools via effective tag management

Who you are

• MSc or BSc in Computer Science, Mathematics, Statistics or Business Studies combining technical savviness
• 2-5 years’ experience in Data Analytics, Web Analytics, Personalisation or similar role
• Ability to manage large volumes of numerical data and generate actionable insights
• Proven expertise in Google Analytics or Adobe Analytics
• Hands on experience with Personalisation or A/B testing tools, such as Adobe Target, Optimizely, Optimize
• Familiarity with SEO tools like Moz, SEMRush
• Knowledge of audience building tools (CDP) is a plus
• Understanding of tag management systems (e.g., Google Tag Manager or Tealium).
• Familiarity with HTML / CSS / Cookies / JavaScript / jQuery
• Experience collaborating with internal and external business partners, driving and completing concurrent projects on time
• Experience and knowledge of the Telco industry strongly preferred

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.