Copywriter

Job Description

Who we are

VOIS (Vodafone Intelligent Solutions) is a strategic arm of Vodafone Group Plc, creating value for customers by delivering intelligent solutions through Talent, Technology & Transformation.
As the largest shared services organisation in the global telco industry with 30,000 FTE, our portfolio of next-generation solutions and services are designed in partnership with customers across Vodafone Group, local markets, and partner markets to simplify and drive growth. With our strategic partner Accenture, we work alongside our Vodafone customers, other Telco and tech companies to drive transformation, meet the challenges of our industry and ensure we stay relevant and resilient. This partnership is a unique, industry-first model which brings together the best of in-house and 3rd party capability.
We work with customers across 28 countries from 10 VOIS locations: Albania, Egypt, Hungary, India, Romania, Spain, Turkey, UK, Germany, Ireland, and with a network of teams in Czech Republic, Italy, Greece, and Portugal.
#VOIS #BeUnrivalled #CreateTheFuture

About this Role

We are seeking a creative and detail‑oriented Copywriter to produce high‑quality, brand‑aligned content for print and digital channels serving global B2B, B2C and internal audiences. The individual will apply professional copywriting standards, digital marketing best practices, and strong research skills to craft compelling narratives that support brand awareness, proposition differentiation and business outcomes. This role is ideal for someone who thrives in a collaborative environment, enjoys working across varied briefs, and is comfortable engaging with stakeholders in a fast‑paced, global setting.

What you will do

• Deliver professional copywriting services by interpreting briefs, identifying information gaps, and clarifying requirements where needed.
• Conduct research to support content creation and ensure alignment with project scope and quality expectations.
• Develop original and engaging key messages for new propositions, markets and audiences.
• Write, edit, and proofread copy for diverse print and digital materials tailored to B2B, B2C and internal stakeholders.
• Implement brand standards, tone of voice guidelines and best practices consistently across all deliverables.
• Action amends from stakeholders and senior specialists, ensuring timely revisions and accurate version control.
• Apply an understanding of audience needs and digital marketing trends to elevate content quality and outcomes.
• Collaborate with global teams including business partners, account managers and specialists to meet SLA expectations.
• Support peers and less experienced copywriters through professional reviews and knowledge sharing.
• Manage project files in accordance with security standards, platform requirements and departmental processes.

Not a perfect fit?

• Skilled in research, with the ability to process and translate complex information into clear, engaging copy.
• Confident in writing, editing and proofreading, with strong attention to detail.
• Knowledgeable in copy style guides, marketing principles and audience‑centric communication.
• Experienced in a similar role such as copywriting, content writing or journalism.
• Proficient in Office 365 and collaborative design tools (e.g., Figma).
• Organised, deadline‑driven and able to manage multiple briefs simultaneously.
• Creative and solution‑focused, with strong relationship‑building and communication abilities.
• Holder of a relevant bachelor’s degree (e.g., English, Journalism, Communications, Marketing).
• Fluent in English at C1 or C2 level

Not a Perfect Fit?

Concerned you may not meet every requirement? Vodafone is committed to creating an inclusive workplace where everyone can thrive. If you are excited about this role but your experience does not align exactly with every aspect of the job description, you are encouraged to apply. You may be the right candidate for this or another opportunity, and the recruitment team will support you in exploring where your skills fit best.

What’s in it for you

• Opportunities to work on global, high‑impact marketing and communications projects.
• Exposure to diverse stakeholders across multiple regions and business areas.
• A collaborative, creative environment where new ideas and approaches are valued.
• Continuous development and upskilling through feedback, shared practices and cross‑team collaboration.
• The chance to influence brand perception and support strategic business outcomes through impactful content.

What skills you will learn

• Enhanced proficiency in multi‑audience content creation across B2B, B2C and internal environments.
• Stronger understanding of digital marketing trends and content optimisation.
• Advanced application of brand guidelines, messaging frameworks and storytelling techniques.Improved stakeholder management and cross‑functional collaboration skills in a global setting.
• Broader knowledge of telecoms‑related propositions, technologies and services.

VOIS Equal Opportunity Employer Commitment

Vodafone recognises and celebrates the value of diversity in building a workforce that reflects the customers and communities it serves. No form of discrimination is tolerated. This includes, but is not limited to, discrimination based on race, colour, age, veteran status, gender identity, gender expression, sexual orientation, pregnancy, maternity or parental status, ethnicity, disability, religion or belief, political affiliation, trade union membership, nationality, citizenship, indigenous status, medical condition, HIV status, neurodiversity, social origin, cultural background, marital or civil partnership status, or socio-economic background.

Join Us

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.
We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.
With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference. #JDEnhancedByTARA