ABM Campaign Management Specialist

Job Description

Hello there! We’re Vodafone Intelligent Solutions (also known as _VOIS) and we’re looking for a

ABM Campaign Management Specialist

Your role in a nutshell:

The individual is responsible for supporting the development and execution of integrated marketing plans for various portfolios, identifying compelling value propositions across relevant target segments. This role will assist in positioning Vodafone beyond connectivity solutions, contributing to winning deals and driving value and scale in strategic Multinational Accounts. The role will support crafting impactful Account Based Marketing plans, focusing on pipeline acceleration and generation. Activities may include developing targeted vertical thought leadership, creating marketing assets such as executive summaries, customized digital spaces, and presentations to support Accounts.

What you'll do:

• Assist in utilizing insights and analysis to develop a holistic global marketing plan
• Support account-based marketing strategies to build and execute Customer Engagement and ABM campaigns for top global accounts
• Use the Marketing Demand Centre and Sales CRM tools to track and trace results, sharing them with key stakeholders
• Collaborate with sales and wider marketing team to define the marketing plan for key accounts, deals, and verticals
• Activate marketing activity through internal marketing channels or agencies
• Conduct research into target accounts and buying centres to understand their content needs and how best to reach them
• Create and review a range of marketing materials ensuring brand alignment
• Report on the impact and performance of ABM marketing activity against KPIs to drive a high ROI

What you'll ring to the team:

• Experienced B2B Marketing professional (minimum of 3 years’ marketing experience in IT/Telco/High Tech)
• Ability to influence customers, sales leaders and ecosystem colleagues with account-based and digital marketing techniques
• Proven responsibility for execution of marketing campaign strategy & event management
• An inquisitive mindset that likes to get to the bottom of the ‘so what’ for our customers

In return we provide you with:

• A dynamic environment where innovative ideas are always welcome
• A collaborative community where your professional goals and work are supported by a diverse team
• Access to internal trainings through Vodafone University and external trainings via other providers
• A supportive internal coaching and mentoring culture
• Opportunities to participate in company activities and Vodafone Foundation events
• Corporate assets including a laptop and mobile phone with Vodafone RED subscription (unlimited voice, text message, and data within the EU)
• Cafeteria package
• Private Medical Services
• Employee Assistance Program to support your wellbeing and mental health
• Life and accident insurance
• You can work remotely overseas for 20 days a year
• 16 weeks fully paid parental leave. This applies to all non-birthing partners who become parents due to birth or adoption
• You and your family members can enjoy several discounts from our partners
• You will be working in a hybrid model, which means 3 days working from home with 2 days office visit per week

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