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Virgin Media O2 • London

Head of Experimentation and Optimisation

Employment type:  Full time

4 days/week at home

A little flex time

Apply now

Job Description

Working as the Head of Experimentation & Optimisation, you will be responsible for driving forward the Experimentation, Personalisation and Optimisation teams and strategy within the Fixed eCommerce Acquisition Team, creating a class-leading web/app customer experience using data and insight to inform decision making and to help prioritise and manage delivery of key commercial initiatives. You will ensure the team is data driven and pro-actively search for improvement opportunities and innovation within the Digital Web & App Acquisition Sales journey of VMO2 websites and apps while validation the effectiveness of planned business changes and sizing their impact towards the overall experience. Who we are The UK’s fastest broadband network. The nation’s best-loved mobile brand. And, one of the UK's biggest companies too.

Diverse, high performing teams - jam packed with serious talent. Together, we offer the UK more choice and better value, through our boundary-pushing, customer-championing values and ambitions.

Together, we are Virgin Media O2, and we can't wait to see what you can do.

Accessible, inclusive and equitable for all

Virgin Media O2 is an equal opportunities employer and we're working hard to remove bias and barriers for our people and candidates. So, we build equity and inclusion into everything we do, from the policies we craft to the relationships we shape. We support and encourage you to be your authentic self throughout your application journey with us.

The must haves In order to be considered, you must have the following experience;

  • 5 years+ leading high performing eCommerce squads
  • Solid hands-on experience with Optimizely, GA360/GA4, Angular and Experimentation platforms
  • Experience of building teams and managing within an Agile environment
  • Demonstrate the ability to work collaboratively across different regions and influence senior business partners for data-driven decision making
  • Effective leadership skills – able to engage, motivate and develop staff at all levels. Above all, able to show capability of building a team of superstars who consistently smash their goals
  • Experience working in a large company, managing a team and global stakeholders in matrix organisation
  • Demonstrate the ability to work collaboratively across different regions and influence senior business partners for data-driven decision making.

The other stuff we are looking for

Key responsibilities & accountabilities

  • Act as the eCommerce business lead for VMO2 web & app acquisition sales order conversion rate optimisation (CRO), personalisation and experimentation
  • Act as the eCommerce CRO and Experimentation Lead responsible for end2end web & app Optimisation and coordination between experimentation, Commercial, Feature, Trading Ops and Content Squads.
  • Create and deliver a robust strategy covering the full spec of the digital (web & app) journey (Content, Trading, Feature, both Organic and Paid Traffic, and Personalisation).
  • Inspire, motivate and develop all optimisation squads to achieve outstanding performance
  • Create and manage the experimentation web/app development and implementation of key strategic and tactical business initiatives with the wider Fixed eCommerce Acquistion team.
  • Develop a roadmap for the CRO and Experimentation evolution and update of digital web & app acquisition channels
  • Oversee co-ordination with the wider eCommerce structure, including content & ops and capability squads to ensure a clear end-to-end journey.
  • Ensure that roadmaps, plans and team OKRs are documented and shared with relevant teams, so cross dependencies and blockers are identified and solved before delivering against key priorities.
  • Share results on key test performance with Digital Sales and Commercial Teams
  • Advise and support operational improvements; to ensure safe, flexible but ultimately fast speed to market changes.

What's in it for you Our goal is to celebrate our people, their lives and everything in-between. We aim to create a culture that empowers everyone to bring the best versions of themselves to work each and every day. We believe the most inclusive and diverse culture makes for a better business and a brighter world.

Working at Virgin Media O2, you get a bumper reward package bursting with benefits, and loads of extras you can add if you’d like to. These are designed to support both you and your loved ones, making sure that you’re covered no matter what life throws your way.

Next steps If we feel like a place where you can belong, we'd love to learn more about you as a person and your experience to date. Once you've submitted an application the next steps of the process, if successful, are likely to include a 2 part interview process.

When you apply, you'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.

Please note: Applications will be reviewed, and interviews conducted throughout the duration of this advert, therefore we may bring the closing date forward. We encourage all interested applicants to apply as soon as possible. Thanks for your patience and for showing an interest in joining the Virgin Media O2 family.


Company benefits

Enhanced maternity leave – 26 weeks at full pay
Enhanced paternity leave – 14 weeks at full pay
Adoption leave – 26 weeks at full pay
Shared parental leave
25 days annual leave + bank holidays
Enhanced sick pay
Pregnancy loss leave
Teambuilding days
Open to part time work for some roles
Mental health platform access
Birthday off
Carer’s leave
Meditation space
Faith rooms
In office catering
Volunteer days
Employee discounts
Open to job sharing
Buy or sell annual leave
Cycle to work scheme
Life assurance
Financial coaching
Employees are very happy with their working location freedom
Employees are very happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Working at Virgin Media O2

Company employees


Gender diversity (male:female)


Office locations

Flexible; Primary Locations Hammersmith & Reading

Hiring Countries

United Kingdom

Awards & Achievements

3rd – Large companies

3rd – Large companies

Flexa100 2024
Consumer Goods

Consumer Goods

Industry awards 2023
2nd – Large companies

2nd – Large companies

Flexa100 2023

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