About the role

Lead from the Front. Inspire Every Day.

At Virgin Media O2, our stores are where technology, innovation and exceptional customer experiences come together. Our retail teams are at the heart of our business, helping customers stay connected to the things that matter most.

As an Assistant Store Manager, you'll play a vital role in bringing our stores to life. Working alongside the Store Manager, you'll help create a high-performing, customer-focused environment where colleagues feel motivated, supported and empowered to succeed.

This is an opportunity to make a real impact every day. Whether you're coaching your team on the shop floor, driving performance, solving challenges or stepping up to lead the store, you'll be instrumental in creating brilliant experiences for both customers and colleagues.

If you're passionate about people, love achieving results and are ready to take your retail leadership career to the next level, we'd love to hear from you.

Day to day, you’ll:

What You'll Be Doing

• Supporting the Store Manager to deliver commercial success, operational excellence and an outstanding customer experience.
• Leading by example on the shop floor, inspiring colleagues to confidently engage with customers and recommend the right products and services.
• Coaching and developing team members to help them achieve their goals and realise their full potential.
• Driving performance through regular feedback, clear objectives and a focus on continuous improvement.
• Helping to create a positive, inclusive and energetic culture where everyone can thrive.
• Managing day-to-day store operations, including rotas, stock processes and compliance standards.
• Taking ownership of store standards, ensuring the environment always reflects the Virgin Media O2 brand.
• Confidently stepping into the Store Manager role when required and supporting the wider success of the store.

You’ll be supported from day one. Within your first two weeks, you’ll complete 2 x 2-day induction sessions (30 hours) covering product knowledge, systems and customer experience. Ongoing coaching and development will support your growth beyond induction.

You’ll work as part of a close‑knit retail team where collaboration, shared success and learning from each other are part of everyday life.

Our ways of working

This is a retail role, so flexibility is important. Shifts are worked across store opening hours and may include evenings, weekends and peak trading periods. Shift patterns and working hours will be discussed as part of the recruitment process so expectations are clear from the start.

Accessible, inclusive and equitable for all

Virgin Media O₂ is an equal opportunities employer and we work hard to remove bias and barriers. We want everyone who joins us – and everyone thinking about joining us – to feel seen, heard and supported.

When you work with us, you’ll have access to our award‑winning employee network groups that champion allyship, connection, and inclusion across the business.

Who we are

At Virgin Media O₂, we connect millions of people across the UK through broadband, mobile, TV and entertainment. Our retail teams are at the heart of our high‑street presence, helping customers understand their options and make confident choices.

We’re proud to be named one of the Financial Times Top 500 Best Employers for 2026.

The must haves

To be successful in this role, you’ll bring:

We're looking for an ambitious and people-focused leader who enjoys being at the heart of a busy retail environment and helping others succeed.

You'll bring:

• Experience in a fast-paced customer-facing environment with a proven track record of delivering results.
• Strong leadership skills and the ability to motivate, engage and develop a high-performing team.
• Excellent coaching and communication skills, with a passion for helping colleagues grow.
• Commercial awareness and an understanding of how great customer experiences drive business success.
• The ability to manage performance and conduct issues.
• The confidence to make decisions, solve problems and adapt to changing priorities.
• The ability to follow processes ensuring consistence and efficiency in store operations while maintaining high standards.
• A hands-on approach and a willingness to lead from the front.
• A passion for technology and helping customers get the most from the products and services we offer.
• The ability to manage performance and conduct issues.

The other stuff we are looking for

What matters most in this role is mindset. If you’re customer‑focused, passionate about technology and keen to build your skills through structured training and support, we’d love to hear from you.

What's in it for you

Our benefits include Bupa healthcare, wellbeing support, life cover, a pension and generous holiday – plus your birthday off.

You’ll also have access to:

• Discounts on broadband, TV and mobile
• Cycle2Work schemes
• Dental insurance and neurodiversity assessments
• The Virgin Family platform and O₂ Priority

Next steps

This is more than just a management role. It's an opportunity to develop your leadership skills, inspire a team and build the experience needed to progress your retail career.

If you would like to join Virgin Media O2 and help create exceptional experiences for our customers every single day, we’d love to hear from you.

The next steps are:

• Complete our quick online application and assessment
• If successful, have a conversation with one of our friendly recruiters

We’ll ask about any adjustments you might need and do our best to support you throughout the process. Applications are reviewed throughout the advert window. Any offer will be subject to background checks, including a criminal record check and, for some roles, a financial background check.

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