Senior Brand Strategy Manager

Job Description

Join us as a Senior Brand Strategy Manager and help shape the future of one of the world's most recognised travel brands. You'll be at the heart of developing and executing strategies that strengthen TUI's position in the market, improve our margins, and create meaningful connections with millions of travellers worldwide.

This role can be based at any of our headquarters within the market locations, Luton, Hannover, Rijswijk, Zaventem or Stockholm. The role will be published until Wednesday 25th March.

ABOUT OUR OFFER

• Personal benefits: Attractive salary, bonus schemes, extensive (travel-related) benefits, extensive support for (mental) well-being and more.
• Flexible working: Work is something you do, not a place you go. We encourage a healthy work-life balance within a dynamic, flexible working environment.
• A career to shape: Access to the TUI Learning Hub and 'level-up' to pursue your ambitions.
• Expand your network: We encourage international collaboration and the opportunity to work on international projects and in international teams.
• Community: Be involved in local good causes and sustainability initiatives such as the TUI Care Foundation.

ABOUT THE JOB

• You'll craft and execute comprehensive brand strategies that align with TUI's vision, mission and business goals, including brand personas, positioning statements, and messaging that builds customer loyalty.
• Working alongside the wider Brand & Content Leadership Team, you'll help develop TUI's portfolio of products and brands to maximise brand equity through initiatives like brand architecture, go-to-market strategy, and transitioning local successes into global wins.
• As part of the Global Brand Forum and Brand Market & Asset Board, you'll help develop and enforce brand guidelines to maintain brand integrity and consistency across all communications with stakeholders from our source markets, hotel brands and experience business.
• Your programme management skills will shine as you write inspiring briefs, manage agency relationships, handle detailed task governance, and engage stakeholders effectively.
• You'll ensure all activity is tied back to objectives and measurable, tracking ROI while keeping budgets tightly managed and well spent.
• Engaging with internal and external stakeholders, including senior leadership, partners, and agencies, you'll ensure alignment and support for brand initiatives across our global operations.

ABOUT YOU

• Proven success in developing and executing brand strategies that drive business growth, with strong experience in brand architecture, proposition development, communications strategy and messaging houses.
• You're a skilled negotiator with gravitas, able to manage diverse stakeholders with integrity and professionalism.
• Your strategic and commercial thinking allows you to assess and quantify short and long-term impacts of changes, manage ambiguity, and evaluate options to deliver maximum value.
• Strong presentation skills enable you to craft and articulate effective slide decks that tell a story and build a compelling case.
• Proven experience working in marketing teams in complex, cross-cultural and remote environments demonstrates your collaborative approach.
• You're an engaging communicator who quickly gains rapport and credibility with diverse international stakeholders, building networks at all levels of seniority up to board level.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

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