TUI Group • Dublin, Ireland

Marketing Executive

Employment type:  Full time


A little flex time

Job Description

In TUI Ireland we have a great understanding of our customers, in both the Republic of Ireland and Northern Ireland marketplaces, and in everything we do we strive to deliver a dream holiday to them that suits all their needs. The team in Ireland is made up of small, multi-functional teams with the experience and knowledge to help design, adapt and deliver holidays, which we do with the assistance of our UK colleagues.

This is your opportunity to join the TUI Ireland Marketing team with responsibility for supporting the business in its marketing requirements. As a Marketing Executive you will coordinate and implement the marketing activities and campaigns for the brands in Ireland both online and offline. This includes supporting the delivery of advertising, promotional, public & media relations, brochure/publication production, content management, digital marketing including ECRM and social media. You will be based at our Dublin City Head Office.

At TUI we believe that work is something you do not somewhere you go, therefore we are pleased to advise we can consider a hybrid working model for this role. Closing date for applications will be Tuesday 25th June.


  • Coordinate the implementation of marketing campaigns both online and offline for the TUI and Crystal Ski brands in Ireland working within agreed set budgets and the associated financial process. This will require liaising with creative team, media buyer and other suppliers as necessary.
  • Take an active role in the implementation of the overall marketing strategy, with a primary focus on PR – to support the day to day proactive PR/media activity aimed at promoting the company and its range of products including representing the company with the media.
  • Produce engaging and informative content through copywriting that supports commercial priorities whilst also giving our customers the best possible insight into our holidays and destinations for press releases, social and for ad campaigns, following the TUI tone of voice and adhering to brand guidelines.
  • Support the design, plan and coordination of various events for media and industry suppliers.
  • Take an active role in the implementation of the digital marketing strategy, including social media across all platforms, owned channel communications including ECRM & Push notifications, SEO and online advertising.
  • Support the coordination of other marketing promotional materials, including leaflets, point of sale, flyers and merchandise
  • Work with the Graphic Designer to ensure the timely production of all brochure marketing material for TUI and Crystal Ski in Ireland. This may include writing or proofreading of content for brochures, social media and tourist board campaigns..
  • On a weekly and monthly basis, you will be required to assist in the reporting, measuring and evaluation of campaign performance results and produce monthly KPI reports.


  • Experience of working in a marketing role within a commercial organisation or agency.
  • PR experience or similar an advantage
  • Qualification in a related discipline
  • Excellent communication and copywriting skills
  • A creative and enthusiastic team player with the ability to work on own initiative
  • Ability to build strong relationships both internal and external
  • Must be able to work in a fast-paced changing environment with competing deadlines
  • Excellent planning, organisation and administration skills with excellent attention to detail
  • Excellent MS Office skills required, with experience in creative writing or similar a distinct advantage


  • Fantastic holiday benefits including discounts and special offers
  • Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
  • Incentive Scheme
  • Pension scheme and life assurance.

​​We love to see your uniqueness shine through and inspire the future of travel.​ If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

If you require any further information regarding this opportunity, please email

We really value your interest in TUI and will be back in touch with you shortly after the application closing date.

Company benefits

Travel credit – All benefits vary by location and job role, we'd be happy to chat to you about this in more detail
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Employee discounts
Flexible working week
Bank holiday swaps
Time off in-lieu
Religious celebration leave
Buy or sell annual leave
Health insurance
Gym membership
Open to part time work for some roles
Mental health platform access
Enhanced maternity leave
Shared parental leave
Pregnancy loss leave
Enhanced paternity leave
Compassionate leave
Cinema discounts
Season ticket loan
Travel insurance
Cycle to work scheme
In office catering
Commuter loan
Annual pay rises
Annual bonus
Life assurance
Salary sacrifice
Matched pension contribution
In office workout classes
Teambuilding days
Employee assistance programme
Charity donation scheme
Enhanced sick pay
Share options
Faith rooms
Volunteer days
Lunch and learns
L&D budget
Personal development days
Mental health days
Employees are very happy with their working location freedom
Employees are largely happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Employees feel that the diversity is good and there are continued efforts to improve it
Employees feel that the culture supports equity and inclusivity well
Employees enjoy the working environment
Employees feel quite excited about the company mission
Employees feel that their salary is fair and in line with the market average

Working at TUI Group

Company employees

60,000 globally

Gender diversity (male:female)


Office locations

Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Mexico, The Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom, USA

Hiring Countries





Dominican Republic
















United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024

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