Content & Digital Marketing Specialist (Spanish speaking)

Job Description

This exciting role offers the opportunity to create and manage Spanish-language content across multiple digital platforms while leading influencer relations and local marketing partnerships for Spain and LATAM markets. You'll ensure cultural relevance, tone consistency, and performance-driven content that supports brand growth and awareness in Spanish-speaking territories.

We are expecting a large volume of applications for this role so please apply as soon as possible as the vacancy may close at any moment.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

As a Content & Digital Marketing Specialist at TUI, you will be responsible for creating and managing Spanish-language content across website, app, and social media platforms. You'll lead influencer relations and local marketing partnerships for Spain and LATAM, combining hands-on copywriting and campaign execution with coordination of external voices that support brand growth and awareness.

Key responsibilities include:

• Writing and localizing content for digital channels including web copy, landing pages, banners, and emails
• Managing social media content and community by planning, publishing, and moderating social posts
• Owning and updating app content in Spanish including destination tips, guides, and UX copy
• Driving influencer marketing strategy by identifying, briefing, and managing collaborations
• Developing and managing brand partnerships with travel brands, media, and tourism boards
• Tracking content and partnership performance through social insights, engagement, and campaign ROI
• Supporting CRM and lifecycle content including push notifications and in-app messaging copy
• Maintaining alignment with global tone and visual identity by working with designers and content peers

ABOUT YOU

To excel in this role, you should possess:

• Native-level Spanish speaking ability with exceptional writing and editing skills
• 3-5 years of experience in content, social media, or influencer marketing
• Familiarity with social media trends and paid/organic collaboration models
• Experience managing mobile app content or UX copy
• Proficiency in English (Portuguese would be an advantage)
• Detail-oriented approach with creativity and a strong sense of brand voice
• Experience in travel, tourism, or lifestyle sectors (preferred)
• Ability to manage content across multiple territories (Spain, LATAM B2B & B2C)
• Skills to lead 5-10 influencer/partner activations per quarter
• Capability to publish 25+ content assets monthly across site, app, and social platforms

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.