SAP NS2 Sr. Digital Marketing Specialist

Job Description

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

NS2 COMPANY DESCRIPTION

SAP is the global market leader for business software and related services. SAP National Security Services Inc.® (SAP NS2®) is an independent U.S. subsidiary of SAP. At SAP NS2, we leverage best-in-breed technologies engineered by SAP to protect the lives, assets, and information of Americans. We offer SAP solutions with specialized levels of security and support to meet the requirements of U.S. national security and critical infrastructure customers.

This position requires access to customer data. Must be a U.S. citizen; SAP NS2 does not offer Visa sponsorships for this role. All internals must have manager’s approval to transfer. Location: Hybrid preferred - Herndon, VA

SAP NS2 is seeking a Senior Digital Marketing Specialist to join our high-performing Marketing & Communications team. In this role, you’ll lead the development and execution of digital strategies that elevate our brand across platforms like LinkedIn, X (formerly Twitter), YouTube, and our website. You’ll create compelling content, launch strategic campaigns, and partner closely with internal stakeholders to drive engagement and visibility.

What You’ll Do:

• Plan, create, and optimize digital marketing campaigns, with a strong focus on social media, branding, and engagement.
• Manage social media platforms (LinkedIn, X, YouTube, etc.), monitor trends, and expand our digital footprint.
• Ensure consistent branding and messaging across all digital channels.
• Analyze performance metrics and provide actionable insights to enhance future campaigns.
• Stay ahead of industry trends and propose innovative strategies to boost online presence and strengthen our brand identity through creative multimedia.
• Conduct thorough industry research to spot emerging trends and identify new opportunities for brand growth.
• Collaborate cross-functionally with sales, product strategy and other stakeholders to align digital strategies.
• Create and manage digital media calendars and ensure timely execution of content
• Create engaging content for our social media platforms, blog posts, and promotional materials that resonate with our audience.

Who You Are:

• Bring experience in social media management, captivating content creation, and digital marketing strategies to the table.
• Have a strong passion for marketing and branding
• A strong communicator and collaborator with a knack for stakeholder engagement.
• Excellent copyediting and proofreading skills.
• Possess attention to detail, effective organization skills, and the ability to juggle multiple projects with ease.
• Comfortable working in a fast-paced, agile environment.
• Thrive on learning, adapting, and contributing fresh ideas that help the company shine in a competitive marketplace

Required:

• 7+ years of digital marketing experience, with a strong focus on social media for B2B enterprise audiences in the Software and tech industries.
• Strong written communication skills.
• Proven success in building brand visibility through digital campaigns, especially in tech or software environments.
• Proficient with major social media tools and platforms (e.g., LinkedIn, X, YouTube).
• Highly proficient in Microsoft Office Suite, WordPress, and AirTable

Preferred:

• Familiarity with SAP products
• Located within commuting distance to Herndon, VA.

Apply Now to join a team where your creativity, talent, and strategic thinking will shine. Let’s amplify our brand together!

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 100000 - 216000 (USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 424216 | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid