SAP Global Sponsorship Partner Activation Manager

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Role Overview

SAP’s Global Sponsorships team activates some of the most influential partnerships in sports, entertainment, and culture to elevate SAP’s brand, drive customer engagement, and support business growth. We are seeking a dynamic, strategic, and highly collaborative Marketing & Partner Activation Manager to support the development, storytelling, and execution of our partnerships across the globe.

This role will contribute directly to the strategy, creative narrative, and end-to-end activation of SAP’s portfolio of world-class partnerships. The ideal candidate brings a passion for sports and entertainment, strong marketing instincts, and the ability to turn partnership assets into compelling stories that resonate internally and externally.

Key Responsibilities

Narrative Development & Amplification

Develop clear, impactful overarching narratives for SAP’s sponsorship partners, ensuring each partnership ladders to SAP’s brand strategy, priority solutions, and industry messages.

Build and manage the amplification strategy for each partner, including storytelling plans, content themes, and channel strategies across SAP-owned, earned, and paid media.

Partner with SAP Global Communications, Brand, Social Media, and Regional Marketing teams to promote partnership stories across the organization and into the market.

Partner Relationship Management

Play a key role in developing, nurturing, and maintaining strong relationships with SAP’s global sponsor partners.

Serve as a day-to-day contact across several partnerships, ensuring alignment on objectives, deliverables, activation plans, and long-term roadmap.

Partnership Activation & Asset Management

Contribute to the management and activation of assigned partnerships throughout the full contract lifecycle — from annual planning to onsite execution.

Work closely with partner management teams to activate key assets, including digital content, hospitality, product integration, community programs, thought leadership, and event presence.

Collaborate with internal stakeholders (Global Communications, Brand, Demand Generation, Customer Office, Regional Marketing, Solution Teams) to ensure assets are maximized for business value.

Governance, Compliance & Operations

Coordinate with cross-functional internal teams to ensure adherence to SAP audit, legal, governance, and compliance requirements across all partnership activations.

Support internal documentation, reporting, and process management to ensure partnership delivery meets SAP standards and sponsor expectations.

Skills & Experience Required

3–5 years of marketing experience, ideally within sports, entertainment, brand partnerships, or sponsorship marketing.

Demonstrated experience developing PR, storytelling, or communications strategies that translate complex topics into compelling narratives.

Hands-on experience managing or contributing to social media channels, including content creation, scheduling, and performance analysis.

Direct experience activating sponsorship partnerships, including an understanding of asset valuation, onsite activation, brand integration, content development, and hospitality programs.

Strong interpersonal and relationship-building skills with the ability to manage multiple internal and external stakeholders.

Excellent project management and organizational skills; ability to work on multiple partnerships simultaneously.

Comfortable working in a fast-paced, matrixed, global environment.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 100000-216000USD USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 449744 | Work Area: Marketing | Expected Travel: 0 - 30% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid