Global Partner Marketing Director, GSSPs

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you’ll do:

The Global Partner Marketing Manager will be responsible for developing and driving joint marketing plans with SAP's Global Sales and Service Partners (GSSPs). This role requires a highly collaborative, results-oriented marketer with a deep understanding of partner ecosystems, joint go-to-market activities, expertise in communications, and modern digital marketing motions. The core objective is to build relevance and influence customers to choose SAP

Key Responsibilities

1. Joint Strategy and GTM Planning

• Drive Joint Marketing Motions: Act as the primary marketing liaison between SAP and assigned GSSPs to collaboratively define joint marketing priorities, target audiences, and differentiated value propositions.

• Integrated Planning: Develop and secure partner agreement on comprehensive, integrated marketing plans and budgets that align directly with joint sales targets and business development goals.

• Global Alignment: Work across Global Marketing, Partner Ecosystem Success, CMOs, Field Marketing teams to ensure consistency and relevance of joint marketing motions across all key markets.

2. Modern Marketing & Communications

• Joint Announcements: Manage the marketing aspects of all joint partner announcements, including press releases, blog posts, sales enablement content, and social media amplification plans.

• Stakeholder Communication: Maintain excellent communication with senior partner marketing executives and internal GPMs, providing regular performance updates and championing the value of the partnership internally at SAP.

• Partner Enablement: Create and deliver high-impact sales and partner enablement materials.

3. Launch of Strategic Programs

• Program Build & Launch: Build-out and delivery of programs that accelerate SAP’s strategic priorities across our GSSPs including modern marketing tactics including ABM motions, pilot campaigns, etc .

• Partner Program Enablement & Adoption: Utilize strong stakeholder and project management skills to orchestrate and drive adoption of strategic programs.

4. Measurement and Optimization

• Data-Driven Decisions: Define clear, measurable success metrics (KPIs) for all joint activities

• Performance Analysis: Consistently analyze campaign and program performance data to derive actionable insights, champion a "test and learn" approach, and optimize spend for maximum impact.

What you bring:

Required Skills & Qualifications

• Experience: 10+ years of experience in Partner Marketing or Partner Communications within the tech sector. Direct experience with SAP’s ecosystem or a Global Strategic Partner (e.g., Hyperscalers, major SIs) is highly preferred.

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

• Communication: Exceptional written and verbal communication skills with demonstrated ability to present complex strategies clearly to executive audiences.

• Collaboration: Proven ability to build consensus and drive results across geographically dispersed, cross-functional teams (both internal and external partner teams).

• Technical Acumen: Familiarity with the core concepts of SAP Business Data Cloud, AI, SAP S/4HANA, Cloud ERP, and the digital transformation agenda.

• Tools: Proficiency in CRM, Marketing Automation (e.g., Marketo), and project management tools.

Desired Skills

• Strong business acumen and analytical skills to manage and interpret marketing data.

• Experience launching and landing complex global Go-to-Market offerings and announcements.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 448512 | Work Area: Marketing | Expected Travel: 0 - 20% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid