Most companies talk about AI. The harder thing is knowing what to do with it. Customers today don't need an introduction to the technology. They need someone who can look at how their business actually works, understand where the pressure is, and tell them honestly what AI can change and what it can't. That's the conversation at the heart of these roles. At SAP, you'll be working across 25 industries with some of the most complex organisations in the world, including 97 of the world's 100 most sustainable companies. If AI is what gets you out of bed, this is where that goes somewhere real.
You bring developing experience in demand generation and digital sales execution. You manage a defined territory, execute multi-channel campaigns with growing confidence, and apply AI-enabled tools to qualify leads and build pipeline.
We also look for people who build trust naturally, communicate with clarity, keep the customer at the centre of what they do, and bring emotional intelligence and genuine problem-solving ability to the challenges they face.
In addition to the skills and experience specific to this role, all positions at SAP require candidates who are comfortable using AI tools — including agentic AI — in their day-to-day work, from crafting effective inputs and automating routine tasks, to evaluating AI-generated outputs for quality and driving adoption of AI practices within their teams.
You will contribute to expanding SAP's footprint by executing digital-first campaigns, managing territory coverage, and delivering a consistent pipeline of qualified opportunities to Digital Sales.
You will be part of the Customer Value Group, a global sales community that grows together through curiosity, collaboration, and career mobility. You will access continuous learning through academies, mentoring, and certifications, and work in an environment that values experimentation and rewards commercial drive. It is a strong foundation for someone building a sales career in enterprise technology.
About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone, regardless of background, feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or complete your application, please send an email with your request to the Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy and childbirth), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Successful candidates might be required to undergo a background verification with an external vendor.
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Please note that any violation of these guidelines may result in disqualification from the hiring process.
