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SAP • Budapest, HU

Product Manager - AI Engagement Lead

Employment type:  Full time
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Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you’ll bring

You have deep expertise in driving AI adoption at scale within complex enterprise environments, combining strong product thinking with stakeholder engagement and execution discipline. You understand how to translate AI capabilities into tangible business outcomes and guide organizations through adoption, alignment, and continuous improvement.

Balancing stakeholder needs, strategic priorities, and technical feasibility is second nature. You are comfortable navigating cross-functional landscapes, engaging with senior leadership, and shaping adoption strategies that stick. Your experience spans AI use case lifecycle management—from opportunity identification and scoping through delivery enablement and performance tracking.

You bring a strong track record of influencing without authority, managing complex stakeholder ecosystems, and driving behavioral change in matrixed organizations. You communicate complex AI concepts in a clear, business-relevant way and ground your decisions in data, measurable impact, and organizational context.

What you’ll build

You will lead the engagement and adoption strategy for AI across Product Processes & Solutions (PP&S), ensuring that AI use cases are identified, delivered, and scaled effectively across engineering, support, and cloud operations.

You will:

  • Drive AI use case discovery, shaping, and alignment with PP&S delivery areas and business stakeholders
  • Own the AI use case pipeline, ensuring visibility into progress, adoption, and impact across Innovate-to-Operate
  • Establish and maintain strong cross-CPIT collaboration, aligning with central AI governance and preventing duplication
  • Enable delivery teams by connecting them to architecture guidance, tooling, and hub capabilities
  • Define and operationalize executive reporting on AI adoption, efficiency gains, and business impact
  • Track and evaluate AI-driven performance improvements, translating insights into actionable recommendations
  • Identify adoption gaps and lead mitigation efforts with delivery units
  • Contribute to continuous improvement of engagement processes, onboarding models, and operating cadences
  • Manage vendor and partner contributions to AI delivery in coordination with architecture and procurement
  • Ensure stakeholder alignment through structured engagement models and clear communication flows

You will also mentor teams in AI adoption practices and help establish scalable frameworks for engagement, reporting, and continuous learning.

Where you belong

You will shape how AI adoption is executed across PP&S and influence how product management and AI engagement intersect within CPIT. At T4 level, you move beyond execution into enabling organizational success—co-owning strategy, driving alignment, and ensuring others can deliver effectively.

Your impact comes through building trusted relationships, ensuring transparency across stakeholders, and creating clarity in complex environments. You will operate as the bridge between technical AI capabilities and business execution, partnering closely with architecture while representing the outward-facing engagement layer.

If you want to drive large-scale AI transformation, influence executive decision-making, and enable a truly AI-driven product lifecycle across SAP, this role provides the scope and accountability to do so.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 453744 | Work Area: Solution and Product Management | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid


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Company benefits

25 (UK) 30 (Germany) 21 (India) days annual leave + bank holidays
Accrued annual leave – 1 day/year up to 30 days (UK)
Open to job sharing
Sabbaticals
Adoption leave – Up to 52 weeks (UK)
Open to part time work for some roles
Returnship
Equity packages
Shared parental leave
Enhanced maternity leave
Fertility benefits
Pregnancy support
On-site childcare
Share options
Electric Car Salary Sacrifice
Gym membership
Dental coverage
Health insurance
Private GP service
Mental health platform access
Life assurance
Life insurance
Enhanced pension match/contribution
Enhanced paternity leave
Travel insurance
Cycle to work scheme
On-site gym
Bike parking
Enhanced sick pay
Emergency leave
Enhanced sick days
Company car
Open to part-time employees
Work from anywhere scheme
Childcare credits
Fertility treatment leave
Pregnancy loss leave
Carer’s leave
Nursery salary sacrifice scheme
Family health insurance
Women’s health leave
Annual bonus
401K
Referral bonus
Joining bonus
Employee discounts
Loyalty programme
Non-contributory pension
Personal development days
Personal development budgets
L&D budget
Language lessons
Learning license
Study support
Studying sabbaticals
Lunch and learns
In house training
Hackathons
Professional subscriptions
Further education support

Working at SAP

Company employees:

107,000

Gender diversity (m:f):

65:35

Hiring in countries

Argentina

Australia

Austria

Bahrain

Belgium

Brazil

Bulgaria

Canada

Chile

China

Colombia

Cyprus

Czechia

Awards & Accreditations

Best Workplace Benefits

Top 10 - Best Workplace Benefits

Flexa awards 2026

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