Paid Search Manager, Global Marketing

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

YOUR FUTURE ROLE:

As a Paid Search Manager, you will play a key role in elevating SAP’s global paid search practice with a strong focus on AI-driven activation, brand visibility, and event-led search strategies. Going beyond traditional performance marketing, you will be instrumental in shaping how SAP leverages search from awareness through demand generation, while fostering innovation, operational excellence and strengthen SAP's in-house execution capabilities. As the dedicated Global Corporate Brand Paid Search Point of Contact (POC), you will hold full, end-to-end ownership of SAP’s Corporate Brand Paid Search program. This is an in-house managed and executed program where you are accountable for defining the entire global strategy. Your responsibilities encompass managing all aspects of the campaign execution, ensuring governance, global consistency, and brand adherence across all regions. Furthermore, you will manage budget pacing and financial oversight to guarantee optimal allocation and efficiency, drive continuous, data-backed optimization, and deliver high-quality reporting and strategic insights to internal stakeholders across the business.

You are responsible for driving the successful adoption and scaling of AI-powered paid search across the organization. This requires deep, hands-on expertise in the configuration and optimization of advanced ad types, including Performance Max (PMax), leveraging AI-Max features, and automated bidding solutions. You will partner closely with our platform partners (Google, Microsoft, Baidu), the IMT channel teams, and our media agency to test, validate, and operationalize these innovative, AI-driven campaign formats at global scale. In addition, you will support IMT stakeholders and the media agency in the design, execution and optimization of event and awareness-focused search campaigns throughout key global and regional campaign moments. Success in this Paid Search Manager role is defined by the measurable elevation of SAP's paid search maturity, your proven ability to innovate through AI-driven solutions, your excellence in managing the Corporate Brand Search program, and the delivery of consistent, results-driven performance across all awareness and event-based initiatives.

YOUR PROFILE:

• Experience: 5+ years of dedicated experience in paid search management, execution, and reporting across full-funnel programs (from awareness to demand generation).
• Technical Expertise: Demonstrated expertise in implementing and optimizing cutting-edge AI-driven campaign formats and, including Performance Max (PMax), advanced automated bidding strategies, AI-based creative optimization, and leveraging automated audience solutions.
• Campaign Management: Proven ability to build and manage paid search campaigns end-to-end within an in-house structure, covering strategic budgeting, precise budget pacing, continuous optimization, and in-depth performance analysis and reporting.
• Analytics & Reporting: Strong analytical skills with proficiency in leveraging data to drive meaningful campaign action. Experience with advanced web analytics platforms like Adobe Analytics and media reporting platforms such as MSIGHTS.
• Platform Proficiency: Expert-level familiarity with major paid search platforms, including Google Ads and Microsoft (Bing) Ads. Direct experience with enterprise-level tools such as Search Ads 360 (SA360) and Campaign Manager 360 (CM360) is a significant asset.
• Collaboration & Communication: Highly skilled in cross-functional partnership and stakeholder management. Comfortable working with global teams, external media agencies, and platform partners (Google, Microsoft).
• Mindset: Highly proactive, results-oriented, structured, and solution-focused.
• Language: Fluent in English (written and verbal).

ABOUT THE TEAM:

The Integrated Media Team (IMT) defines and executes SAP’s global paid media strategy and is responsible for delivering integrated media programs at scale in partnership with our media agency and platform partners such as Google and LinkedIn. The team specializes in digital performance and brand marketing, AI-enabled activation, and cross-channel orchestration.

As part of this global expert team, you will help shape the future of SAP’s paid search capability, driving AI adoption, supporting event and brand excellence, and building the next generation of search maturity within SAP.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is $84,300- $183,700(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 442947 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid