Marketing Program Manager - Enterprise Americas (Regulated Industries)

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

About the Team

The Enterprise Americas Field Marketing team drives pipeline growth and market engagement across regulated industries by translating go-to-market strategy into measurable marketing programs.

Working closely with Sales, Product Marketing, Marketing Operations, and Client Development, the team focuses on activating targeted digital demand generation programs that expand engagement across buying committees and accelerate pipeline creation and progression.

Our work is highly data-driven and focused on delivering measurable impact through integrated campaigns, digital programs, and marketing performance insights.

What You’ll Do (Key Responsibilities)

The Marketing Program Manager supports the execution and optimization of digital demand generation programs designed to drive engagement, pipeline creation, and opportunity acceleration across priority regulated industry segments.

This role partners closely with Field Marketing Managers to operationalize campaign strategy and ensure marketing programs are executed with strong program integrity, data accuracy, and measurable outcomes.

Digital Demand Generation Execution

• Execute targeted digital marketing programs designed to drive engagement and pipeline growth across priority segments and accounts.
• Build and deploy email marketing campaigns and nurture programs within Marketo, aligned to campaign strategies and buyer journeys.
• Support account-based engagement programs leveraging Demandbase to activate and expand engagement across targeted accounts and buying committees.

Marketing Automation & Program Operations

• Own campaign execution within Marketo, including campaign builds, segmentation, list management, testing, and deployment.
• Utilize Demandbase to support account targeting, segmentation, and engagement insights across priority accounts.
• Ensure campaign setup follows established program governance, data integrity standards, and tracking requirements.
• Maintain strong operational discipline across campaign execution, including QA, program documentation, and performance tracking.

Performance Measurement & Optimization

• Monitor campaign performance and engagement metrics using Marketo, Salesforce, Demandbase, Google Analytics, and Tableau.
• Analyze program outcomes and provide insights on campaign performance, engagement trends, and pipeline influence.
• Recommend and implement optimizations to improve campaign effectiveness, engagement rates, and pipeline contribution.

Cross-Functional Collaboration

• Partner with Field Marketing Managers, Marketing Operations, and Sales stakeholders to support campaign execution and program delivery.
• Coordinate with Product Marketing and content teams to ensure campaigns leverage relevant messaging and assets.
• Support campaign reporting and insights that inform ongoing marketing strategy and program improvements.

What You Bring (Profile)

Required Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience executing B2B digital marketing or demand generation programs.
• Hands-on experience building, executing, and managing campaigns in Marketo (required).
• Experience working with CRM and marketing analytics platforms such as Salesforce, Google Analytics, and Tableau.
• Experience supporting marketing programs focused on pipeline creation, engagement growth, and measurable marketing outcomes.

Required Skills

• Strong proficiency in Marketo campaign execution, segmentation, and program management (required).
• Analytical and data-driven mindset with the ability to interpret marketing performance metrics.
• Strong attention to detail and commitment to program accuracy and marketing data integrity.
• Excellent organizational and project management skills with the ability to manage multiple campaigns simultaneously.
• Effective communication skills and ability to collaborate across marketing, sales, and operations teams.

Preferred Experience

• Experience leveraging Demandbase or other account-based marketing platforms.
• Experience supporting marketing programs within enterprise B2B technology organizations.
• Familiarity with regulated industries such as public sector, healthcare, utilities, or financial services.
• Exposure to account-based marketing strategies and buying committee engagement models.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 89600 - 152300(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 448520 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid