Marketing Analytics & Insights Data Architect - Concur

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you’ll do:

SAP Concur is seeking a highly motivated Marketing Analytics & Insights Data Architect to play a critical role in building a predictable, efficient, and scalable growth engine. This role owns the design and delivery of Marketing Intelligence solutions that enable data‑driven decision‑making across the global marketing organization, while advancing the analytics transformation and migration to SAP Business Data Cloud (BDC).

The ideal candidate brings deep hands‑on analytics expertise, strong systems thinking, and the drive to deliver meaningful outcomes early while steadily evolving capabilities over time. They are energized by owning complex problems end‑to‑end and translating marketing data into clear, actionable insights through high‑impact visualization and storytelling.

Your responsibilities include:

• Define and evolve the Marketing Intelligence information strategy, aligning with SAP Concur and broader SAP data and analytics standards.

• Own the end‑to‑end design and delivery of Marketing Intelligence solutions, partnering with marketing analysts, developers and stakeholders to translate business needs into technical specifications, wireframes, data models, and production‑ready dashboards.

• Design, deliver, and continuously improve reporting and analytics frameworks—including predictive and scenario‑based models and analyses—to inform execution and growth planning (e.g., pipeline performance, funnel health, retention).

• Develop and manage high‑quality data assets, leveraging advanced querying and close collaboration with BI and data engineering teams to ensure performant, scalable data flows and models.

• Ensure data quality, integrity, and security across Marketing Intelligence solutions, including testing, issue resolution, and operational excellence for owned dashboards.

• Enable adoption and understanding of insights through effective data visualization, clear documentation, KPI definitions, and data storytelling that translate complex data and concepts into business‑ready narratives.

• Identify and prioritize future‑focused capabilities, including AI‑enabled analytics use cases, while staying current on industry trends and best practices in BI, AI, and marketing analytics.

• Develop and maintain team documentation for core reports, including marketing KPI definitions, data catalogues, and user guides. Be able to explain complex technical concepts in simple business terms (e.g. data governance, quality standards, and KPI definitions)

What you’ll bring:

• Advanced Tableau, SQL (CTEs, window functions), and Python (Pandas, Basic scripting) required.

• Snowflake or SAP Datasphere experience required. SAP Analytics Cloud experience preferred.

• Ability to think in the abstract and understand the intricacies of a complex system and proficiently demonstrate ability to work with multiple and large datasets. Relational and cloud database, data modeling (star schema), and ETL/ELT design experience preferred.

• Experience translating business problems into predictive analytics use cases (e.g., forecasting, churn, optimization), from defining inputs and metrics to enabling consumption.

• Demonstrates in-depth knowledge of reporting objects (lead/contact, opportunity, account, etc.) and familiarity with marketing demand funnel and attribution models.

• Strategic understanding of how Generative AI can enhance analytics and decision‑making (e.g., conversational BI, automated insights), with a focus on responsible use.

• Excellent written and verbal communication skills; must be able to simplify and explain complex ideas, processes, and data structures.

• Strong communication and stakeholder‑management skills, with experience collaborating cross‑functionally, delivering on deadlines, and enabling users through training and documentation.

• Natural curiosity, and excitement to stay abreast with the latest marketing technology trends, tools (e.g. SAP Business Data Cloud) and best practices.

• Displays a passion for what you do and a drive to improve.

Meet your team:

Join our Global Concur Marketing Analytics & Insights (MAI) team, servicing Marketing teams across SAP Concur. Here, you'll work closely with a talented group of analysts and developers to deliver business intelligence solutions that drive overall business growth. Our team is dedicated to helping Concur marketing increase its efficiency, improve its effectiveness, and achieve its growth priorities by becoming a more insights-driven organization.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 175800 - 328800(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 447875 | Work Area: Information Technology | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid