Incubation Manager - APAC

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Join SAP’s Global Partner Recruitment & Incubation CoE Team

SAP is evolving the way we activate and scale newly recruited partners, and starting in 2026, our Global Partner Recruitment Team is also responsible for incubating new partners for their first 12 months, supporting them until first deal closure.
To support this strategic shift, we are hiring Incubation Managers across multiple regions to ensure newly recruited partners are successfully activated, enabled, and commercially productive.
This is a strategic, high-impact role at the intersection of partner strategy, sales enablement, and ecosystem growth, with direct visibility to senior leadership and measurable business outcomes.

The Role

As an Incubation Manager, you will serve as the primary SAP point of contact for newly recruited partners throughout their 12-month incubation period, ensuring a structured, accelerated, and measurable transition from onboarding to revenue generation.
You will collaborate with Partner Recruiters, Market Units, Sales, Enablement, and SAP Global teams to transform newly signed partners into fully activated, revenue-generating members of the SAP ecosystem.
This is not an operational support role — it is a commercial activation and partner success role.

What You Will Do (Key Expectations & Responsibilities)

As an Incubation Manager, you will:
• Serve as the orchestrator across the end-to-end incubation journey, coordinating internal SAP teams, external vendors, and enablement programs to ensure a seamless and outcome-driven partner experience.
• Profile newly recruited partners to identify strengths, gaps, and regional whitespace, ensuring enablement, GTM focus, and activation plans are tailored to market-specific opportunities.
• Own and manage a regional portfolio of newly recruited partners throughout their 12-month incubation period as the designated SAP Incubation Manager.
• Drive structured partner activation plans with a strong focus on time-to-first-deal and early pipeline creation.
• Support partners in shaping their initial SAP go-to-market strategy, value proposition, and priority focus areas.
• Ensure completion of critical onboarding milestones, including enablement, certifications, and sales readiness.
• Collaborate closely with Partner Recruiters, Market Units, Sales, Enablement, and SAP Global teams to identify early deal opportunities.
• Monitor partner performance, pipeline, and engagement using SAP systems and dashboards.
• Proactively remove blockers and escalate risks impacting partner activation or deal closure.
• Provide structured feedback and insights to continuously improve the global incubation framework.

What We’re Looking For (Skills & Qualifications)

Proven Experience

Background in one or more of the following:

• Partner Management
• Presales/Sales
• Account Management
• Business Development
• Customer Success
• Experience working with partner ecosystems or channels is strongly preferred.

Core Skills & Competencies:

• Strong commercial mindset with a focus on revenue activation.
• Ability to engage confidently with partner executives and senior stakeholders.
• Excellent communication, presentation, and relationship-building skills.
• Strong business acumen and understanding of partner business models.
• Structured, proactive, and outcome-oriented working style.
• Ability to manage multiple partners and priorities simultaneously.
• Comfortable working in international, cross-regional environments.
• Self-driven, accountable, and collaborative mindset.

Tools & Working Style:

• Comfortable working with CRM and Partner Management systems (PRM).
• Strong proficiency in productivity tools (Outlook, Excel, PowerPoint).
• Able to collaborate across time zones, cultures, and functions.

Why Join Us?
• Be part of a globally visible strategic initiative directly tied to SAP’s ecosystem and cloud growth.
• Play a key role in shaping and scaling SAP’s Incubation program from 2026 onwards.
• Work with high-potential partners from competitive ecosystems.
• Influence measurable business outcomes, including partner-driven pipeline and revenue.
• Join a collaborative, high-performing global team.
• Benefit from international exposure and cross-regional collaboration.
• Hybrid working model with strong work-life balance.

Location:

Singapore
Region Coverage
APAC

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 448531 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid