Partner Business Manager

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

The Partner Business Manager (PBM) is Individual Contributor or leads a team of PBMs that covers channel business for all SAP Cloud solutions (S/4 HANA RISE & S/4HANA Grow, HCM, FSM, BTP, SCM, AI, CX, etc.). The PBM is responsible for proactively developing the partner's SAP business by helping finalize their business plan, driving sales (to net new customers and to the partner's current customer base), demand generation, build on partner capabilities to grow SAP's cloud subscription revenue across the SAP solution portfolio in designated territories.

The PBM is the main point of contact for building the partner relationship with SAP. The PBM is the central advisor to the partner, owning the partner relationship end to end, and responsible for coordinating all SAP interactions (with executives, solutions teams, peers, etc.) to drive partner investments and growth in SAP's solutions portfolio. The PBM is responsible for appropriately managing/balancing the use of SAP assets (i.e. Pre-Sales, Training, PSA, etc.) without under- or over-utilizing those assets. He or She develops partners for long term engagements, maintaining health-of-business and transformation to new solutions, technologies and models. The Partner Business Manager supports partner enablement to drive partner self-sufficiency, from demand generation to closing deals. The PBM also supports partners in sales cycle via coaching, mentoring and shadowing in customer facing sales activities. Position is measured on the following metrics - revenue, year-over-year growth, market share growth, build on partner maturity, adoption and renewals of strategic solutions (i.e. RISE, Cloud) and Corporate segment impact including scaling Partner Led Territories business with partners.

Key Responsibilities:

Strategic Value and Business Development

Responsible for the holistic management and representation of the Partner to SAP, and for proactively managing and developing the partner following a disciplined business planning process to expand their business with SAP.

1. Understands the partner's basic financial structure and key drivers which influence their business and decisions
2. Proactively develops active and long-term partner relationships across all roles in the partner (executives, sales, marketing, technical, and keeps up to date with all changes to the partners' organization as well as with the changing environment at SAPa. Articulates the relevant SAP portfolio in terms of the customer value proposition and the partner value proposition (including partner economics, partner ROI, advise the partner on investments into various solutions as is seen fit, using available SAP experts);
3. Presents SAP opportunities (i.e. new product, new solutions area) in financial terms including potential revenue, required partner investment, break-even, and return on investment to gain partner adoption;
a. mainly focusing on extending the partner's sweet spot (vs. entering completely new business areas)
4. Assists partner in building transformational plans to differentiate themselves and add value to customers.
a. Explains economic trends and industry knowledge to support the partner's investment in developing their SAP business and to gain trusted advisor status
5. Develops and executes effective joint annual business planning with partner to ensure proper planning and execution of Sales, Marketing, and Enablement.
a. Works on investment and expansion plans,
b. Documents partner's commitments and investments,
c. Holds partners accountable and measure (and report) results and ROI on documented marketing and demand generation plans regularly (i.e., quarterly updates and reviews).
d. Utilizes existing experts within SAP to prepare, deliver and follow up on the business planning
6. Proactively prepare and execute on partner/SAP meetings

Overall: Revenue Generation and Leadership

Responsible for sales of SAP Cloud Subscription with and through partners across SAP's portfolio and establishing an advisory relationship with the partner and SAP teams. Also responsible for scaling Partner Led Territories business with partners.

1. Drives partner execution to revenue commitments to SAP and measures and reports progress
2. Trains partners on SAP sales methodology on overall SAP and specific product and solution positioning, and on competitive responses;a. Develops partner's sales skills on successful sales strategies and on individual opportunities through sales coaching, opportunity reviews, role-playing, and observing and assisting at customer visits.
b. Utilizes available experts (presales, TEMs, AEs, etc.)
3. Guides partner on the sales landscape and how SAP solutions complement other software and technologies that the partner sells to increase size of opportunities and the partner's margin
4. Collaborates with SAP teams (Account Executive, Territory Ecosystem Managers, etc.) acting as a strategic liaison between the partner and SAP to ensure effective communications, aligned strategies, and sales successes; ensure partner uses full SAP resources effectively (executives, solution experts, sales, support, field services, etc.)
5. Updates and communicates key partner changes -- for example, new partner executives or organizational structure, new SAP solutions authorizations, partner demand generation campaigns, investments, etc. -- to relevant SAP systems and teams (e.g., PRM, ISE's, Account Executives)
6. Resolves conflicts, align with management on critical cases and escalate as needed

Partner Demand Generation and Pipeline Creation

Responsible for partner's pipeline development; driving to SAP's expectation of pipeline multipliers and leveraging SAP marketing and business development resources and tools.
1. Understands and shares relevant demand generation and pipeline creation best practices with partners2. Advises partner to expand their SAP footprint to the innovation solution portfolio where relevant and incorporate the new solutions in pipeline building and demand generation plans;
3. Guides partner's demand generation plans to align with SAP's current go-to-market messaging;
c. Influences partner to effectively utilize 100% of their marketing development funds;
d. Ensures partners utilize and leverage SAP's Marketing resources, tools, collateral, sales plays, and other SAP demand generation programs;
e. Tracks and measures the return on investment (ROI) on the partner's documented demand generation activities
f. Develops and executes a pipeline development plan to meet partner's pipeline multiplier goals, net new name goals, and revenue commitments, including setting goals for establishing customer references
g. Meeting with top partner sales people for account planning. Ensure that the partner collaborates to build and execute joint demand generation activities with SAP regional, industry and national Sales, Business Development and Marketing Teams to grow a mutual pipeline and that partners agree to clear account and align plans as to close more business.

Driving & owning the forecast from the assigned partners and being accountable for partner participation, partner business planning, partner portfolio expansion, partner demand generation and pipeline and partner growth.

General Partner Management

Responsible for the overall success of partners assigned to with SAP, and for partner compliance with SAP PartnerEdge program requirements and SAP's Chanel Operating Policies. Support for complex deals in accounts
1. Optimizes partner engagement and investment in the SAP ecosystem and portfolio2. Effectively trains partner's sales force to become experts on delivering the SAP value proposition (overall and by solution)
3. Guides partner to work effectively within SAP's Go-to-Market strategy
4. Ensures PartnerEdge requirements are met and take corrective action as necessary, if required with E&C mgmt.
5. Diagnoses and prescribes corrective action for underperforming partners
6. Ensures that partners - and SAP teams - operate in a professional and ethical manner; act or escalate if professionalism and ethics standards are not being met

Experience & Language Requirements

• 15+ years working experience in the software industry
• 5+ years in a partner facing role (ex. Sales, Consulting, Customer Service)
• Demonstrated partnering and sales leadership skills
• Relevant experience in developing and growing cloud business with partners / SAP Solution Portfolio
• Business development planning and execution experience in driving sales pipeline, demand gen, and enablement with partners
• Strong analytical competencies
• Effective communication and presentation skills an executive level
• High energy - brings innovative ideas to the team and champions best practices
• Proven capability to work in a team and collaborate, with independent accountability
• Local market knowledge with relevant working experience and understanding (software industry, trends, vertical market industries, etc.) and preferable across SEA
• Business level English and preferred if can speak also in local country language

Location: Bangkok

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

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Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 444451 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid