Field Marketing Executive (Marketing Execution Specialist)

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

About SAP Concur

SAP Concur, an SAP company, is the world’s leading provider of integrated travel, expense, and invoice management solutions. We help organisations simplify everyday business processes, gain greater visibility into spending, and focus on what matters most. At SAP Concur, we believe in innovation with purpose, collaboration at scale, and empowering our people to make a measurable impact.

This role would particularly suit a field marketing executive from within an agency environment with hands on experience across multiple clients, able to bring ideas, creativity, experienced in AI and posessing an AI mindset.

What you'll build

We are seeking a creative, commercially minded, and data-driven Field Marketing Executive to deliver field marketing programs for our New Business team in the UK and Ireland (UKI) as part of the EMEA SMB organisation. This role is responsible for owning and executing the UKI field marketing strategy, translating EMEA SMB priorities and goals into high impact, locally relevant programs that drive demand, pipeline, and customer engagement in the market.

You will work closely with UKI sales and sales development teams and collaborate across regional and global marketing functions to execute integrated marketing initiatives throughout the buyer journey. This role combines strategic ownership with hands‑on execution and clear accountability for performance and results.

What You’ll Do

Own Field Marketing Delivery
• Deliver the UKI field marketing plan aligned to the go to market strategy, objectives, and pipeline targets
• Translate regional strategy into locally executed, high performing campaigns
• Develop tailored account and contact engagement programs that improve the buying experience

Partner Closely with Sales
• Build trusted relationships with UKI sales and sales development teams to support outbound and pipeline generation activity
• Act as the primary point of contact for day-to-day sales led marketing activity and queries
• Provide regular updates, insights, and recommendations to improve sales outcomes

Deliver Integrated Campaigns
• Execute multi channel campaigns, including events (virtual and in person), direct mail/gifting, outreach, and sales activated programs
• Collaborate with regional and global channel owners to deliver cohesive, seamless buyer experiences
• Support broader market and global marketing initiatives with strong local activation

Optimise Through Insight
• Track, analyse, and report on performance against campaign objectives
• Continuously optimise using performance data, testing, and market insights
• Share actionable insights to influence future strategy, planning, and investment

What You Bring

• Strong analytical ability with a proven track record of using data to improve marketing performance
• Experience with platforms such as Salesforce, Marketo, Reachdesk, Demandbase, AI/LLMs, and Tableau
• Hands on experience across field, events, and sales activated programs
• Excellent project management, communication, and stakeholder management
• A proactive, action oriented mindset with a strong sense of ownership and accountability
• A collaborative team player who builds strong relationships across sales, regional, and global marketing teams to drive shared outcomes
• Comfort working in a fast paced, revenue focused environment

Experience & Qualifications
• 3-5 years’ experience in B2B field marketing or demand generation
• Experience working closely with sales and marketing teams and pipeline targets
• Experience operating within a regional or global marketing organisation

How Success Is Measured (KPIs)
Success in this role will be measured through both outcomes and execution quality:
• Pipeline contribution: Measurable influence on qualified pipeline and revenue
• Performance: Engagement, conversion, and funnel progression metrics
• Buyer experience: Increased effectiveness of account level engagement
• Partnerships: Adoption, satisfaction, and impact of sales aligned programs
• Optimisation & pace: Testing, learning, and improving performance
• Delivery excellence: Consistent execution against objectives and timelines

Where you belong:

• High visibility: Work closely with sales and senior marketing leaders in a strategically important market
• Balance of strategy and action: Shape plans, execute programs, and optimise performance end to end
• Global scale, local impact: Access world class tools and teams while driving tangible results in the market
• Supportive, collaborative culture: Work with ambitious, curious people who value learning and progress

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 452411 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid