Demand Management Expert - Corporate Segment (Benelux)

1. Demand Planning Discipline

• Structure a demand plan whilst tracking against pipeline targets and adjusting based on data.
• Partner with all Demand Sources and Solution areas to secure an integrated Demand Generation plan.
  

1. Drive Net-New Logo Acquisition & Expansion Efficiency

• Design and optimize demand programs tailored to Benelux Corporate buying behaviours and market dynamics.
• Identify whitespace in Belgium, the Netherlands, and Luxembourg; pilot new motions with measurable impact on inbound/outbound contribution and early-stage pipeline creation.
• Increase demand efficiency by prioritizing high-yield activities and eliminating low-value tactics.

1. Funnel Optimization & Cross-Functional Alignment

• Partner closely with Sales, the Digital Hub, Partners and Marketing Operations to improve conversion rates, accelerate velocity, and increase ROI across the funnel for Benelux Corporate accounts.
• Continuously monitor funnel health and coverage across Benelux, identifying bottlenecks and guiding corrective actions.
• Support aligned, insight-driven operating rhythms across Sales, Marketing, and Partner teams.

1. Performance Analysis, Insight Delivery & Optimization

• Track and analyze campaign performance across Digital, Field, and Partner motions to evaluate pipeline contribution, quality, and velocity in Benelux.
• Evaluate the performance of demand sources—campaigns, partners, events, and digital channels—across Benelux to determine what reliably generates quality Corporate pipeline.
• Surface insights, patterns, and best practices that drive continuous improvement and higher-impact investments.
• Translate performance data into clear recommendations on where to start, stop, or scale.

1. Opportunity Quality, Governance & Risk Monitoring

• Monitor early-stage pipeline quality (including discontinued or disqualified opportunities) and surface root causes with improvement plans.
• Drive higher qualification rigor and challenge speculative pipeline in partnership with Sales and RevOps, ensuring forecast integrity.

1. Cross-Functional Leadership & Senior Stakeholder Collaboration

• Serve as a strategic advisor to Sales, Digital Hub, Marketing, and Partner leadership on Corporate demand investments and funnel performance in Benelux.
• Facilitate alignment across teams by leading data-driven discussions and ensuring clarity on goals, KPIs, and execution plans.

Experience and Educational Requirements

• Proven experience in Demand Generation or Demand Management within a technology/SaaS organization.
• Demonstrated success driving pipeline growth for Corporate or Mid-Market segments within Benelux or EMEA.
• Experience partnering with Sales, Digital, and Marketing Operations to optimize funnel performance and ROI.
• Strong analytical skills with the ability to translate insights into strategic recommendations and implement them at pace.
• Strong program management skills, proficient especially in activating virtual teams and secure relevant outcomes.
• Excellent communication and collaboration skills, including with senior leadership and cross-functional stakeholders.
• Ability to influence in a highly matrixed EMEA organization.
• Fluency in English; Dutch and French strongly preferred (Luxembourgish or German a plus).
• Solid understanding of EU GDPR and local privacy/marketing compliance across Belgium, the Netherlands, and Luxembourg.
  

Success Measures

• Growth of Corporate net-new and upsell pipeline in Benelux and contribution to revenue targets.
• Improved funnel conversion rates and reduced cycle times across Benelux Corporate motions.
• Strong alignment and execution quality across Belgium, Netherlands, and Luxembourg; consistent adherence to EMEA standards.
• Adoption and scale of Benelux demand frameworks, playbooks, and best practices.
• Improved attribution accuracy and data-driven investment decisions.
  

Role Logistics

• Primary location: Brussels office (Belgium); hybrid working model available.
• Expected travel within Benelux for key events, partner engagements, and field activation as needed.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

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Requisition ID: 458166 | Work Area: Presales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

France