Head of Dealer Marketing - B2B

Job Description

About Motorway

Motorway is the UK’s fastest-growing used car marketplace — our online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal.

Founded in 2017, our award-winning, technology-led approach has redefined the experience of selling a car, generating thousands of monthly car sales and helping us to grow to a team of over 400 across 4 locations.

Motorway is now valued at over $1 billion and is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding.

About the role

This is a unique opportunity to join a fast-growing scale-up at a crucial phase of growth and help change an industry for the better. The Head of Marketing is an exciting new role, designed to market the very best of Motorway’s dealer platform. This role sits within the multi-disciplined marketing team and will be responsible for the dealer marketing plan. You will manage and collaborate with a direct and virtual team across the business to ensure growth across Motorway’s 8k dealer database, which covers the whole market; from small independents to global corporates

The ideal candidate will be an experienced B2B marketeer within the auto or marketplace categories. They need to be proficient at elevating and driving growth of our brilliant value proposition; which includes the core platform, Motorway Pay and Motorway Move to make Motorway ‘first choice’ for dealers.

This role will report to the Director of Brand. Internally, this role is titled Head of Dealer Marketing.

Responsibilities include:

• Be the undisputed champion for all dealer content and marketing by owning the end-to-end dealer marketing plan from strategy through to execution and reporting, ensuring Motorway is the “first choice for dealers’
• Oversee and lead the entire go-to-market strategy collaborating closely with product, marketing, and dealer teams
• Work collaboratively with dealer and product teams, to develop and execute marketing strategies to effectively land new and existing dealer propositions,
• Use customer research and competitor intelligence, develop product positioning and messaging
• Develop detailed personas and gain a deep understanding of the market to inform product, sales, and adjacent marketing activities
• Own, develop, and maintain the marketing segmentation and messaging of the dealer marketing plan.
• Develop and execute a dealer marketing KPI framework to drive insight and ensure ROI from marketing activity
• Own the dealer marketing budget, with the responsibility of ensuring optimal ROI and prioritisation of activity
• Collaborate with the Dealer team to develop and execute an optimal calendar of events to drive dealer engagement
• Build and keep up-to-date a competitor comparison matrix. Using this intelligence to inform new product development, pricing strategies and marketing tactics
• Create competitive claims based on research.
  

What's in it for you?

This is a brand new role in the marketing team dedicated to driving our dealer business. Alongside the supportive wider marketing team you have the opportunity to make this area your own. The opportunities are endless and the team will support you along the way.

Requirements

• Demonstrable recent experience in B2B marketing, or Omnichannel
• Blend of creative and strategic thinking
• Strong team leadership and management experience
• Excellent stakeholder relationship management skills - this role is required to be in Brighton 1 day a week and London 1 day a week
• Experience leading cross-functional teams to develop and execute plans
• Strong data driven approach
• Ability to define new processes and lead projects
• Proven track record of Go-to-market strategy and delivery
• Full understanding of marketing mix and how different channels work
• Ability to work independently and happy driving projects from inception to delivery

Benefits

• A competitive salary
• Stock options
• Annual learning budget - you can choose how you like to learn and find the best learning experiences to support your progression.
• BUPA health insurance
• Discounted dental through BUPA
• Discounted gym membership through BUPA
• On-Hand volunteering membership and one paid volunteering day per year
• Hybrid working from home (approximately 1-2 days in the office a week)
• Workplace Nursery scheme
• Pension scheme
• Motorway car leasing scheme - lease a zero-emissions electric vehicle at a significant discount
• Enhanced parental leave
• Top spec MacBook Pro and peripherals
• Regular social events
• Cycle to work scheme

Equal opportunities statement

Motorway is committed to equality of opportunity for all employees. We work to provide a supportive and inclusive environment where all individuals can maximise their full potential. We believe our workforce should reflect a variety of backgrounds, talents, perspectives and experiences.

Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talents.

We welcome applications from all individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

#LI-Hybrid