Public Relations Manager APAC (SEA LIFE)

Job Description

What you'll bring to the team

We are looking for a PR Manager – APAC to help shape, promote, and protect the reputation of SEA LIFE attractions across the region.

About the Role

As PR Manager for the SEA LIFE APAC Cluster, you will work closely with the Cluster Go-To-Market Director to deliver impactful, consumer-facing public relations activity, proactive issue management, and strong stakeholder engagement.

Covering attractions including Auckland, Bangkok, Busan, Melbourne, Seoul, Sunshine Coast, and Shenyang, this role is ideal for an experienced PR professional who thrives in high-profile, fast-moving environments and is confident balancing storytelling with reputation management.

About You

• Minimum 3+ years’ experience in communications or public relations roles

• Demonstrated experience proactively engaging with media and managing public-facing issues

• Proven capability in crisis and issue management, including risk mitigation

• Strong written and verbal communication skills, with excellent attention to detail

• Sound judgment and confidence advising stakeholders in high-profile situations

• Ability to work collaboratively across regions, teams, and cultures

• Experience operating in fast-paced, highly scrutinised environments

About the Benefits

• Corporate benefits including free access to all our attractions worldwide

• Domestic and global opportunities to develop and progress your skills and career in tourism and attractions

• Additional Leave (including birthday and wellbeing) and 3 volunteer days to give back to a social cause you care about

• Hybrid working model and flexible working policy

• Opportunity to be involved with our Diversity & Inclusion initiatives, including our Reconciliation Action Plan

• Being part of a business built on fun

About Us Merlin Entertainments is the company behind iconic brands like SEA LIFE, Madame Tussauds, LEGOLAND, and Peppa Pig World of Play. We operate in over 140 attractions across 25 countries, delivering memorable experiences to 54 million+ visitors a year.

We’re the leading operator of visitor attractions in Australia and New Zealand, with 10 attractions, including SEA LIFE, WILDLIFE, Madame Tussauds, and the Fly Treetop Adventures, amongst others.

Merlin Entertainments is driven by a strong social responsibility with the vision to create a world where the global community respects, conserves, and sustainably manages our precious aquatic habitats, wildlife, and natural resources. We strive to achieve this goal through our 3 charities: Merlin's Magic Wand, the SEA LIFE Trust, and the WILDLIFE Conservation Fund. So, if you are vibrant and passionate about delivering an amazing service within a great company and in a team who loves what we do – then we want to hear from you!

Merlin Entertainments strongly encourages application from all background, including people of Aboriginal and/or Torres Strait Islander decent.

Pay Range

Competitive