What you'll bring to the team

As Senior Creative & Media Marketing Manager for the Central Cluster, you will lead the marketing team in executing high-impact campaigns, activations, and guest experiences across PEPPA PIG Theme Park DFW, PEPPA PIG World of Play Grapevine, and SEA LIFE locations in Grapevine, and San Antonio. Operating within a collaborative Go-to-Market structure and partnering closely with cross-functional Centers of Excellence—including Global Brand, CRM, PR, and Performance Media—you will drive consumer demand, visitation, and primary revenue targets. We are seeking a dynamic, result-driven leader with expertise in digital, traditional, local, and tourism marketing who brings creative, out-of-the-box thinking to maximize cluster growth.

Qualifications & Experience

Key Responsibilities:

• Be a key contributor in developing the marketing strategy for your cluster / GTM Director, aligning with the company’s overall business objectives. Ensure a cohesive and impactful brand presence across your market.
• Lead the planning, development, and activation/execution of compelling integrated marketing campaigns for your cluster and experiences that engage and inspire our target audiences and deliver our customer, brand and commercial objectives.
• Creative campaign development and adaptation, from brief to execution, ensuring alignment with brand positioning, audience insight, and business goals; working in conjunction with the global team.
• Work closely with the Global Brand to align marketing efforts with brand strategies and frameworks and drive brand growth. Ensure consistent brand messaging and identity across all marketing activity.
• Deliver our marketing objectives by embracing matrix working and building partnerships across Merlin and with external agencies to ensure strategies are integrated across all customer touchpoints.
• In collaboration with the Global Insights and Strategy team, drive customer engagement by placing target customers at the heart of marketing plans, ensuring a deep understanding of customer behaviour, market trends, and the competitive landscape.
• Work as a team with your cluster to support your GTM Director by developing marketing plans that deliver our cluster objectives. Drive relevance and effectiveness by ensuring any global activity is adapted effectively to meet local market needs. Use frameworks provided for regional teams to help achieve local marketing goals and build best practice.
• Lead and develop your team, including Marketing and Social Media roles, and role model Merlin values and behaviours to all team members around you, helping to foster a culture of creativity, collaboration, and excellence.
• Provide regular reporting and insight to senior leadership, making data