
School and Group Coordinator
Job Description
What you'll bring to the team
🎓 Schools & Group Coordinator - SEA LIFE Minnesota
Are you passionate about creating exceptional guest experiences while building meaningful relationships in your community? 🌟 As a Schools & Group Coordinator, you'll serve as the primary point of contact for school groups, tour operators, and other organizations, guiding them through the entire reservation process from the first inquiry to a successful visit. This role combines customer service, group sales, event coordination, and marketing support to help drive attendance and create unforgettable experiences.
What You'll Do:
- Manage the complete group reservation process from initial inquiry through post-visit follow-up.
- Provide information and recommendations to schools, tour operators, organizations, and potential group customers.
- Book group reservations and serve as the primary contact throughout the planning process.
- Welcome groups upon arrival and help ensure a smooth, positive guest experience from start to finish.
- Respond promptly to guest inquiries, reviews, and customer feedback.
- Build and maintain strong relationships with schools, travel partners, community organizations, and group leaders.
- Prospect, negotiate, and secure new and repeat business to achieve attendance and revenue goals.
- Coordinate special events, promotions, familiarization tours, and group programs.
- Conduct client outreach, sales presentations, and follow-up communications to strengthen partnerships.
- Collaborate with operations and marketing teams to support group visits, events, and overall marketing initiatives.
- Monitor industry trends and identify opportunities to grow group attendance and revenue.
- Prepare booking, attendance, and revenue reports for leadership.
- Maintain event schedules, client communications, promotional materials, and sales records.
- Support additional marketing and business development efforts as needed.
Qualifications & Experience
What You'll Bring:
- High school diploma or GED required; college degree preferred.
- 2+ years of customer service, hospitality, tourism, event coordination, sales support, or related experience.
- Experience handling reservations, guest inquiries, or inbound customer interactions is a plus.
- Strong communication and relationship-building skills with a customer-first mindset.
- Ability to manage multiple priorities while maintaining attention to detail.
- Excellent organizational and problem-solving abilities.
- Comfortable communicating with clients, conducting follow-up outreach, and supporting sales initiatives.
- Proficiency with Microsoft Office and other business systems.
- A positive, professional attitude and passion for creating memorable guest experiences. 🎉
- Ability to work collaboratively across departments to support business growth and operational success.
Benefits
🎉 Benefits of Joining Merlin Entertainments! 🎉
🎢 Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions. 🎡🏆 Recognition Programs and Rewards: Celebrate your achievements and hard work!💼 401(k) Program: Save for the future with company matching contributions.📚 Tuition Reimbursement Programs: Get support for further education and career growth.🚀 Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
Ready to be a part of the magic? Apply today and start your adventure with Merlin Entertainments! 🌟✨
Pay Range
USD $18.50/Hr.
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Working at Merlin

3 office days / week – HQ/Office-based roles. (On-site roles are fixed to a location.)

A little flex time – varies by role
Company employees:
Gender diversity (m:f):
Hiring in countries