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Merlin

Retail Store Manager

Salary:  $65,000 – $70,000 per annum
Location:  Kansas City, MO, US
Location flexibility:  3 office days / week – HQ/Office-based roles. (On-site roles are fixed to a location.)
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Job Description

What you'll bring to the team

Retail Store Manager

LEGOLAND Discovery Center — Kansas City, MO

Salary Range: $65,000 – $70,000 / year + Comprehensive Benefits & LEGO Perks

Location: Kansas City, MO (Crown Center)

Role Type: Full-Time | Operations & Team Leadership

Qualifications & Experience

In this hands-on leadership role, you will be the driving force behind our retail revenue, visual merchandising, guest satisfaction, and daily site operations. You won’t just manage a store—you’ll lead an immersive, high-volume retail and attraction ecosystem, building an energized team, optimizing sales per cap, and bringing the iconic LEGO® brand to life for thousands of families.

What You’ll Do (Key Accountabilities)

1. Retail Excellence & Visual Merchandising (Core Focus)

  • Drive Retail Sales: Own the P&L and sales performance for our high-volume LEGO® retail store, driving key metrics including per-capita spending, average transaction value (ATV), and units per transaction (UPT).

  • Visual Merchandising & Stock Control: Execute floor layouts, promotional displays, and seasonal stock launches aligned with global LEGO® brand standards. Maintain tight inventory control, cycle counts, and loss-prevention standards.

  • Commercial Strategy: Utilize sales data, inventory trends, and foot-traffic reporting to optimize stock availability, margin, and product placement.

2. Commercial & Guest Operations

  • Holistic Guest Journey: Oversee daily operations across Retail, Admissions/Ticketing, and Café/F&B, ensuring a seamless, playful, and world-class experience at every touchpoint.

  • Guest Recovery & Service Standards: Role-model hospitality behaviors, coach staff on proactive engagement and upselling, and handle elevated guest feedback with empathy and decisive problem-solving.

  • Duty Management: Serve as on-duty operational lead during peak trading days, maintaining safety, guest flow, and operational efficiency across the entire attraction.

3. Team Leadership & Talent Development

  • Build & Inspire: Recruit, train, and mentor a high-performing, enthusiastic team across retail, admissions, and guest services.

  • Culture & Accountability: Create an inclusive, energized workplace culture centered on team empowerment, continuous coaching, and clear performance goals.

  • Labor & Scheduling: Manage wage models, shift scheduling, and labor budgets to align with seasonal traffic peaks and commercial targets.

What We’re Looking For

  • 3+ years of progressive management experience in high-volume retail, specialty retail, commercial guest operations, or multi-departmental venues.

  • Strong Retail Acumen: Proven track record in driving retail sales, visual merchandising standards, inventory control, and team KPIs.

  • Versatile Leadership Skills: Ability to oversee multi-functional teams (retail sales, ticketing, and light food/beverage services) with a guest-first mindset.

  • Commercial Drive: Comfortable analyzing sales metrics, managing operational budgets, and executing promotional strategies.

  • Operational Agility: Thrives in fast-paced, seasonal, and weekend/holiday trading environments.

Why You’ll Love Working With Us

  • Competitive Pay: $65,000 – $70,000 base salary.

  • Exclusive Brand Perks: Generous discounts on LEGO® products, attraction tickets, and Merlin Entertainments passes worldwide.

  • Growth & Mobility: Opportunities for career advancement within Merlin Entertainments' global portfolio of attractions.

  • Comprehensive Benefits: Paid time off (PTO), health, dental, vision, and matching retirement programs.

Benefits

Benefits

🎉 Benefits of Joining Merlin Entertainments! 🎉

🏥 Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.🌴 Outstanding Paid Time Off (PTO): Enjoy well-deserved breaks to recharge!🎢 Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions. 🎡🏆 Recognition Programs and Rewards: Celebrate your achievements and hard work!💼 401(k) Program: Save for the future with company matching contributions.📚 Tuition Reimbursement Programs: Get support for further education and career growth.🚀 Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

Ready to be a part of the magic? Apply today and start your adventure with Merlin Entertainments! 🌟✨

Pay Range

From USD $65,000.00/Yr.

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Working at Merlin

3 office days / week – HQ/Office-based roles. (On-site roles are fixed to a location.)

A little flex time – varies by role

Company employees:

22,000

Gender diversity (m:f):

52:48

Hiring in countries

Company benefits

Annual bonus
Buy or sell annual leave
Charity donation scheme
Cycle to work scheme
Employee assistance programme
Employee discounts – 40% LEGO Discount
Enhanced pension match/contribution
Eye Care Support
Family health insurance
Health insurance
Theme park discounts – free tickets to our attractions globally
Lunch and learns
In house training
Further education support
Open to part time work for some roles
Open to part-time employees
Mental health first aiders
Mentoring
Learning platform
Collaboration spaces
Modern office
Private booths
Employee recognition scheme
Volunteer days
On-site shower
Fully stocked snack cupboard
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