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Shopper Marketing Manager
2 days/week at home
Core hours 11–3
Dog friendly
Job Description
Job Description:
The role is responsible for building and developing the shopper marketing capability to deliver best in class activations, bringing shopper centricity to our plans whilst being strategically aligned to the retailer agenda and internal priorities. Key initiatives and deliverables of the role include the ownership of the rolling 18 month shopper marketing (instore & online) activation plan, management of account/channel budgets, comprehensive post campaign analysis and delivery of brand & account KPIs including brand penetration, market share, RSV, NSV & ROI.
The role will also require a high degree of internal collaboration across Marketing, Sales, Finance, Category & Commercial Strategy teams as well with creative agencies. The role will also be externally facing with commercial teams.
What are we looking for?
- Shopper Marketing, Marketing, Sales, Commercial Strategy or Category experience with ability to understand and translate brand strategies/plans into retailer strategies/plans which are embedded in shopper insight and are mutually beneficial for Mars, Retailer and Shopper
- Customer facing experience demonstrating ability to assess needs, propose mutually beneficial solutions, overcome objections, face into difficult conversations, lead complex negotiations, build strong networks & relationships
- Must demonstrate ability to stand alone, deal with ambiguity, good organisational agility & stakeholder management
- Strong analytical skills, being able to turn data into insight
- Experience in budget management
What will be your key responsibilities?
- Creation, development and implementation of rolling 18 month omni channel activation plans
- Lead all shopper marketing activation annual plan negotiations through JMP/JBP process & regularly influence externally to unlock new assets & optimise spend.
- Management of account/channel annual budgets. Periodically update account teams, Shopper Marketing Controller & Finance through the ‘Star Chamber’ process, make recommendations to optimise budget.
- Pull together post campaign analysis including shopper & financial metrics & sharing learnings with cross-functional teams, shopper marketing team & shopper marketing controller to influence shopper marketing playbook/golden rules.
What can you expect from Mars?
- Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
- The successful candidate will be able to work from home with 2 days every other week working from our site in Waltham and occasional additional days as and when required
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
Company benefits
Additional employee ratings
(these do not contribute to the FlexScore®)
Working at Mars UK
Company employees
Gender diversity (male:female)
Office locations
Hiring Countries
Brazil
![](https://raw.githubusercontent.com/madebybowtie/FlagKit/master/Assets/PNG/BR.png)
France
![](https://raw.githubusercontent.com/madebybowtie/FlagKit/master/Assets/PNG/FR.png)
Ireland
![](https://raw.githubusercontent.com/madebybowtie/FlagKit/master/Assets/PNG/IE.png)
Netherlands
![](https://raw.githubusercontent.com/madebybowtie/FlagKit/master/Assets/PNG/NL.png)
Poland
![](https://raw.githubusercontent.com/madebybowtie/FlagKit/master/Assets/PNG/PL.png)
United Kingdom
![](https://raw.githubusercontent.com/madebybowtie/FlagKit/master/Assets/PNG/GB.png)
United States
![](https://raw.githubusercontent.com/madebybowtie/FlagKit/master/Assets/PNG/US.png)
Awards & Achievements
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