Senior Brand Manager; Mars Petcare; Hyderabad

Job Description:

What are we looking for?

• MBA with 8 years experience, 2-3 years of digital marketing experience is necessary
• 2-3 years of sales role is highly beneficial
• Looking for digital savvy profiles
• Open to FMCG/NON FMCG/Start Ups

What will be your key responsibilities?

Analysis: Consumer & Business

• Consumer Insights: Understand the Insights and feed into the brand growth plans
• Retail Audit – Monitor market share and distribution by market/brand /channel
• Business Intelligence – Monitor market/brands and understand competitive strategies
• Analyze sales data regularly at channel/geography level to gather consumer/shopper insights in partnership with Customer Marketing
• Able to evaluate & get learnings from communication and media performance

Portfolio management

• Owns the portfolio growth by delivering on innovation, business performance, communication, activation and new PPA launches.
• Work with local & regional R&D and Activity management to ensure sufficiency of long-term innovation funnel
• Identify key issues and opportunities using consumer insights and data analytics
• Demonstrates strong technical marketing skills and knowledge of Portfolios and Brands
• Leads communication strategies to build long-term brand equity and growth

Brand Equity

• Lead end to end digital campaigns and pivot the localization agenda by extended relevant global initiatives to build mental availability
• Drive the Brand Building strategy around pet parent data & consumer insights
• Develop efficient models across media to maximize ROI of media activities on digital

Digital commerce

• Partner with Dcom internal team and external customers to drive brand agenda
• Ensure marketing activities are implemented seamlessly across channels, keeping the shopper at the centre

Stakeholder Management

• Aligns key internal (local and global) and external stakeholders to portfolio growth plan
• Drives alignment among key internal and external stakeholders (Marketing, R&D, Commercial, S&F, Supply, & sales organization)
• Manages external agencies to drive Business and Brand deliverables (promotion, packaging, design, communication)
• Effectively manage project teams to deliver key projects on time and in full
• Motivates & manages cross-functional teams to achieve high connection and engagement
• Takes personal responsibility for own and team performance

What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.