Market Activation Specialist Baltics

Job Description

Job Description:

The primary purpose of this role is to deliver best in class customer activations in the Baltics markets in line with the annual Market activation plan as well as Cluster & Regional priorities and archetypes. Customer responsibility based on Strategic Customer Matrix (SCM) which will require an in-depth understanding of the Customers in scope and a high degree of cooperation with the Sales team - KAM & Channel Head. The role will also require a high degree of collaboration across Market (Sales), Cluster (MS&D, Demand Planning, Logistics, Finance) and Regional Marketing (ETMs) roles. Managing in the most efficient way Consumer Promotions budget for Activations & Customers in the area of responsibility.

What are we looking for?

• University degree

• English language proficiency

• Ability to analyze and interpret internal and external data

• Min. 1,5 year experience in a Demand or Sales role

• Knowledge of the Baltics retail landscape

• Proven ability to deliver results across multiple priorities

What will be your key responsibilities?

• Deploying and executing the national activation plan

• Executing consumer mechanics in market / Customer as part of toolkit localization responsibility

• Localization of toolkit and translation of the materials

• Responsible for PAR on EBAs (with input from other functions). In addition responsible for EBA stage gates (NPR, ER) - ran within agreed process and timelines

• Preparing, executing and post-evaluating a tailored activation plan for strategic SCM Customers within agreed guidelines

• Budget governance - ensuring spend is consistent with the agreed plan, flagging and mitigating budget risks

• Co-ordination with Sales & Field Force (where relevant): present activity and communicate materials

• Local production of agreed POS or displays materials from menu card

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles

• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today

• A strong focus on learning and development support from day one, including access to our in-house Mars University

• An industry competitive salary and benefits package, including company bonus