European Retail Media Manager

Job Description

Job Description:

Reporting to the Head of Retail Media Ecosystems, the European Retail Media Manager deploys and optimises the European Pet Nutrition Retail Media strategy. This role is critical in maximising the exposure and performance of Mars Pet Nutrition’s portfolio through customer media networks.

The European Retail Media Manager guides the execution and measures the performance of all retail media in the region. This includes self-serve, on-site, and off-site programmatic-bought retail media strategy with our European eCommerce customers (including Amazon), local market key customers, and working with partner media agencies to continuously optimise performance and outcomes.

The role is critical in supporting the implementation of the regional Retail Media Strategy, working with the Head of Retail Media, building ‘best practice’ capability in our market clusters and our Digital Business Unit (improving media performance) and customer engagement (improving media access).

What are we looking for?

• Significant prior operational experience managing Retail Paid Search activities in an agency environment and/or large business.

• Strong commercial understanding of e-commerce.

• Deep understanding of Paid & Organic Search; algorithms, engines and optimisation.

• Experience with managing Amazon media, directly or indirectly (via agency).

• Experience and working knowledge of biddable, programmatic DSP and other off-site media types, both retailer audience-driven and standard.

• Ability to benchmark market best practices in retail media and help markets deploy them

• Good communication skills to educate stakeholders on all levels & report across key metrics

• Good mix of analytical/conceptual skills to understand and then optimise search performance

• Proven project management skills, attention to detail and exceptional organisational skills

• Ability to effectively influence cross borders in a matrix environment

The role will require a high level of Retail Media subject matter expertise, technical leadership, and project management skills to manage a wide variety of expertise-based search projects, processes, and strategies.

• Flexible location at any Mars Petcare Europe eCommerce site

• Travel requirement of up to 10%

What will be your key responsibilities?

Strategy:

• Own the deployment of the Mars Pet Nutrition Europe retail media strategy internally across functions, market clusters and brands and externally with agencies and customers.

• Provide input, case studies and best practices for the continuous improvement of the regional strategy.

• Create and deploy channel-specific strategies for Amazon, Grocery, onsite and offsite retail media.

• Monitor and communicate relevant market trends to internal and external stakeholders.

• Develop and ensure these key trends are capitalised on and built into Mars’ ongoing strategy.

Onsite:

• Lead the agency relationships for the region to drive paid search plans and project execution.

• Provide customer teams with performance insights, interpret business priorities, and translate them into retail media deployment onsite.

• Maintain and evolve the existing processes, templates, tools, and reports in place to effectively manage, evaluate, and continuously improve paid search activities.

Offsite Programmatic:

• Lead ongoing integration of retailer audiences into programmatic media planning (off-site retail media).

• Work with cross-functional teams internally (brands, COE deployment, cluster leads) and externally (agencies, customers) to deliver off-site strategic objectives.

• Implement biddable and programmatic best practices in off-site retail media deployment.

• Create and share standardised reporting for off-site retail media activities to build visibility for the media channel.

Performance & Analytics:

• Own regional-level tracking, reporting, and analysis of retail media performance.

• Report retail media metrics to regional leadership on a periodic basis, together with insights on industry and customer trends and developments.

• Drive measurement standardisation of onsite programmatic-bought retail media activities

• Support clusters with monitoring competitor activity & performance, strategy and activities

• Manage agency campaign progress vs budget, expenses, estimating monthly costs and reconciling discrepancies.

Capability Building:

• External - work with our agencies to ensure the right capability & tools are in place to deliver the retail media strategy

• Internal - support and lead embedding of retail media capabilities across the region in cross-functional teams from Sales, Category & Shopper to Brand and media COE colleagues.

• Run training sessions with cross-functional colleagues on operational areas relating to areas of retail media expertise (onsite search, offsite DSP). Create and own training materials to support these sessions.

• Represent retail media within the test & learn programme; plan & execute tests, collect and analyse data, identify trends and insights to improve long-term account performance.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.

• Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry-competitive salary and benefits package, including a company bonus.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.