Director of Shopper Insights

Job Description:

Mars Snacking's Human Intelligence function is rebuilding how the company understands and acts on shopper behavior — this Director owns that agenda for Shopper Insights. You'll run the team turning data such as Nielsen/Numerator, retailer, and custom research into insights driven recommendations that shape category strategy, retailer negotiations, and portfolio decisions across a portfolio of 40+ brands including iconic brands such as Snickers, M&M’s, Pringles, Cheez Itz and many more. You'll report to the VP of Human Intelligence and sit at the table for key JBP’s, strategic and tactical agendas.

Required Qualifications:

• End-to-End CPG/Retail Research Experience:

  • 7+ years of end-to-end consumer insights or market research experience within consumer packaged goods (CPG), FMCG, or retail.

  • Proven track record of delivering research-driven recommendations adopted by VP/SVP-level executives to drive product launches, category strategies, or brand positioning.

• Methodology & Syndicated Data Mastery:

  • 4+ years of hands-on experience designing and executing both qualitative (e.g., focus groups, IDIs, ethnographies) and quantitative (e.g., concept testing, conjoint, segmentation) research studies.

  • Demonstrated proficiency in extracting and interpreting data from major retail and shopper panel platforms (e.g., NielsenIQ, Circana/IRI, Numerator).