D2B Digital Specialist

Job Description:

Mars: Where your Tomorrow Starts Today!

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people, communities, and the planet can truly thrive.

• Segment: Pet Nutrition
• Location: Melbourne, Hybrid
• Reports To: Digital Transformation Lead

At Mars, we are driven by a shared purpose: A Better World for Pets. We believe that pets make our world better, and we are committed to making a better world for them. As a global, family-owned business, we operate under our Five Principles—Quality, Responsibility, Mutuality, Efficiency, and Freedom—to guide our decisions, support our Associates, and drive sustainable growth.

About the role:

We are seeking a D2B Digital Specialist (ADVANCE) to join our Pet Nutrition team in Melbourne. In this highly collaborative role, you will be the driving force behind our direct-to-business (D2B) digital experience, managing our specialized online store for Pro-team members (Breeders, Vets, and Professionals).

You will have the unique opportunity to manage day-to-day eCommerce operations—including product ranging and content optimization—while designing and deploying automated email journeys and campaigns in Salesforce Marketing Cloud (SFMC). By bringing these capabilities in-house, you will give our team the agility, speed, and strategic control we need to provide a world-class experience for our professional partners.

What will you do?

As our D2B Digital Specialist, you will bridge the gap between storefront execution and digital lifecycle marketing:

• eCommerce Store Operations: Own the day-to-day management of our D2B digital storefront, including product ranging, listing updates, and ensuring absolute product content accuracy.
• Journey Building & Email Execution: Plan, build, and deploy targeted email campaigns and automated lifecycle journeys in Salesforce Marketing Cloud (SFMC) to keep our Breeder and Professional networks engaged.
• Loyalty Program Alignment: Partner closely with the Loyalty Manager to design timely, high-value digital experiences that support the "ADVANCE Pro-team" program and increase customer lifetime value.
• Campaign Optimization: Continuously monitor D2B store and email metrics, running A/B tests (ranging, templates, subject lines) to drive conversion, retention, and growth.
• Stakeholder & Agency Collaboration: Partner with Brand, Connected Commerce, and external agencies to align D2B activities with overall commercial strategies and brief creative/technical requirements.
• First-Party Data Growth: Ensure all digital activities align with our first-party data strategy, transforming user interactions into deep, high-value customer relationships.

What will you bring?

We are searching for a tech-savvy, commercially minded professional who combines precise attention to detail with a passion for delivering a premium user experience.

• 3+ years of experience in digital marketing, eCommerce operations, or customer relationship marketing (CRM).
• Proven experience managing product ranging, listing optimization, and content publishing in a D2B, B2B, or retail eCommerce environment.
• Hands-on capability in Salesforce Marketing Cloud (SFMC) or a similar enterprise-scale marketing automation platform (including audience management and automated campaign execution).
• Comfortable using data and performance metrics to make smart, optimization-led business decisions.
• A clear understanding of B2B/professional customer engagement, loyalty program dynamics, and project/delivery management methods.
• Degree qualified or equivalent practical digital marketing/eCommerce education.

Why you’ll love working for Mars:

• Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
• People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
• Development: Shape your career with personalised development and real opportunities to grow from day one.
• Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.