Join Mars as a Brand Marketing Manager-Orijen in Shanghai, China for a full-time opportunity. You will lead key business processes, shape brand strategies, and manage marketing plans and innovations within an international FMCG environment.
Requirements
University Degree, preferably in Business/Marketing/Brand Management
Minimum 4 years of solid experience in brand marketing in international FMCG companies
Not less than 2 years of experience in a Brand Manager role
Strategic Planning: Identify growth sources and build a 5-year brand strategy and annual marketing plans.
Market Analysis: Monitor and evaluate domestic and international market trends, consumer behavior, and competitor activity.
Financial Management: Prepare sales forecasts and marketing budgets while monitoring sales volume, revenues, and costs.
Potential transition routes: People from senior product manager or marketing specialist roles may bring strong campaign execution and analytical skills, alongside meeting the international FMCG experience requirements.
Job description
Job Description:
Job Summary
Brand manager plays leading role in key business processes, proactively participates in business conversations with Management team members.
What are we looking for?
University Degree, preferably in Business/Marketing/Brand Management
Solid experience in brand marketing in international FMCG companies (minimum 4 years)
Experience in Brand Manager role not less than 2 years
Excellent project management skills
Good analytical, presentation and communication skills
Ability to manage several different and complex projects at the same time
professional flurency in English
What will be your key responsibilities?
Identify growth sources and create the brand strategy for next 5 years
Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities
Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products
Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
