Job Description:

Job Purpose:

A brand and portfolio co-custodian across designated markets, brands and growth initiatives in Middle East Africa.

The Assistant Brand Manager will report into and work in close partnership with the MEA Petcare Brand Manager to deliver against growth objectives by supporting the design & execution of Pet brand strategy and coordinating marketing activities to achieve specific brand objectives, including NSV, share and pet parent recruitment targets in alignment with regional targets.

The Assistant Brand Manager must have the experience and skillset to develop and shape portfolio strategy, develop innovation from inception to execution, execute communications and media, optimize activity calendar, while ensuring excellence in execution on ground.

Roles & Responsibilities:

Brand & Portfolio Management Support

• Track and analyze category and brand performance across multiple markets and translate insights into actionable recommendations to unlock growth opportunities.
• Support the MEA Pet Brand Manager in shaping the portfolio’s short and long term strategy to deliver quality growth & increased penetration, including the development of a 3-year innovation pipeline and activity calendar.
• Connect with cross-functional teams to ensure delivery of key Pet initiatives including product launches, brand launches, ongoing support of core range and overall delivery against market targets.
• Collaborate with SRM team to monitor price-point competitiveness by channel and recommendations on price/pack architecture as appropriate
• Work closely with the wider MEA and Global Pet teams to ensure our communication and innovation strategy is in line with the Global pipeline.
• Efficiently track and manage allocated marketing budget, ensuring accurate forecasting and PO management.

Innovation & Renovation Execution

• • Support the management and tracking of the Petcare 3-year innovation & renovation pipeline across assigned brands and project workstreams.
  • Coordinate the adaptation of global/regional innovation toolkits while identifying requirements for locally developed initiatives.
  • Manage the coordination and approval of packaging artwork for new product launches, renovations, and multi-country adaptations, ensuring alignment with brand design guidelines, regional regulatory standards, and production timelines.
  • Balance between Developing locally relevant innovation from local factories and launching European innovations that are relevant to the market