Brand Manager - PEDIGREE Care & Treats

Job Description

Job Description:

Mars: Where your Tomorrow Starts Today!

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people, communities, and the planet can truly thrive.

About the role: This role will be working for our Mars Pet Nutrition​ segment, ​where we make life better for pets and their owners.​ As a Brand Manager, you will lead the strategic agenda for PEDIGREE Care & Treats to maximise its growth opportunities and ensure the brand is consistently communicated across all touch points. Acting as the true guardian of your brand, you will focus on the delivery of strong growth and ensure your brand is building strong equity

Role Title: Brand Manager
Location: Melbourne
Hours: Permanent, full time
Reporting to: Portfolio Director – Care & Treats

What are we looking for?

• A proven high performing Brand Manager with >5 years’ experience in Brand Marketing, ideally in FMCG and already holds an existing BM role
• In depth understanding, knowledge and practical experience in consumer marketing with global and/or or regional experience.
• Demonstrated experience in brand management, innovation, data analysis, brief writing & leading key brand projects.
• Prior experience across Category / Shopper function would be of benefit.
  

What will be your key responsibilities?

• You will create a Brand Strategy for your brand, that wins by simplifying, translating and delivering strategies
• Have ownership of the 3 year Growth Plans across Media, Innovation & Activation.
• Lead and report on Brand Strategy & performance
• Work alongside the Portfolio Director to build your brand comms strategy, creative development and budget management.
• Create and be responsible for the launching of your Innovation Pipeline & ensuring brand consistency in market
  

What can you expect from Mars?

• Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.
  

Candidate must have valid working rights in Australia. Mars does not accept agency applications.