Head of Brand

Job Description

Hertility is a women’s health company built by women, for women. We’re shaping the future of reproductive healthcare by pioneering unique diagnostic testing that provides data-driven and advanced insights into reproductive health, fertility decline and the onset of menopause. We provide expert advice, education and access to care - all from the comfort of your home.

31% of women will suffer from a reproductive health issue at some point and through our research, we aim to reduce the time to diagnosis through advanced at-home testing and specialist gynaecological care. We tailor pathways to the individual's reproductive goals, whether it be to explore their ovarian health and fertility options or overall hormonal health, such as confirming a PCOS diagnosis. Currently, we can screen for 18 of the most common pathologies which may lead to reduced fertility and signpost gynae cancers.

Ultimately, we aim to change attitudes around reproductive health, both for individuals and in the workplace, and to encourage women to be proactive by tracking their reproductive health. We’re calling this the Reproductive Revolution!

The role

We’re looking for a Head of Brand to join our growing team, working closely with our senior leadership team in shaping and driving the overall brand strategy. This will include creating brand trust, increasing awareness and driving customer engagement and loyalty.

As Head of Brand, you will work closely with the VPGrowth, with a primary focus on leveraging data and analytics to inform decision-making and optimise brand performance. You will take ownership of the brand strategy and execution of such strategy and ultimately grow Hertility into a household brand. Key responsibilities will include but not be limited to:

• Brand Strategy: Lead the development of comprehensive brand strategies that align with overall business goals and target audience preferences across three areas: DTC, B2B and Clinical.
• Data Analysis and Insights: Utilise data analytics tools and methodologies to track brand performance, monitor market trends, and identify growth opportunities.
• Brand Storytelling: Lead the development of cohesive brand narratives that capture the essence of our brand and resonate with our audience on an emotional level. Ensure consistency in messaging and storytelling across all brand touchpoints.
• Creative Strategy: Develop and execute creative strategies that align with Hertility's vision, values, and business objectives. Translate marketing goals into innovative concepts and campaigns that engage and inspire our audience.
• Creative Direction: Provide clear direction and feedback to creative teams, including designers, copywriters, photographers, and videographers. Inspire and mentor team members to push the boundaries of creativity and deliver exceptional work.
• Visual Identity: Define and maintain the visual identity of the brand, including logo design, colour palette, typography, and imagery. Oversee the creation of assets that reflect our brand aesthetic and ethos.
• Social Strategy: Work closely with the Social Media Manager to develop a strategy that propels our social media performance through the delivery of all content and efficient tracking, across all social platforms.
• Campaign Conceptualisation: Collaborate with the Brand and Growth teams to create and execute integrated marketing campaigns that drive brand awareness, engagement, and loyalty. From ideation to execution, ensure that campaigns deliver a cohesive brand experience across multiple channels, including social channels.
• Brand Experience: Curate immersive brand experiences that leave a lasting impression on our audience, both online and offline. From experiential activations to digital engagements, strive to create moments that foster genuine connections with our brand.
• Brand Performance Tracking: Establish OKRs to evaluate the effectiveness of brand initiatives and campaigns. Continuously monitor and analyse data to measure ROI and optimise strategies accordingly.
• Collaboration and Partnership: Foster strong partnerships with internal and external stakeholders, including partners, influencers, and brand ambassadors. Collaborate closely with Growth, Product, and wider teams to ensure alignment and consistency in brand messaging and execution.
• Team Management: Manage the brand team which consists of our Social Media Manager, Brand Manager and Content Creators.
• Budget Management: Manage the brand budget effectively, allocating resources to initiatives that deliver the highest impact and ROI.
• Brand Guidelines: Develop and maintain brand guidelines to ensure consistency in messaging, visual identity, and tone across all channels and platforms.

Requirements

You’ll be a good fit if you have:

• Proven experience (6+ years) in a similar role, preferably in a fast-paced start-up environment.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Proficiency in data analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• A deep understanding of what works, especially when it comes to social media.
• Exceptional portfolio showcasing a range of creative projects, including brand campaigns, visual identity systems, and experiential activations.
• Strong conceptual thinking and storytelling abilities, with a knack for turning insights into compelling narratives.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
• Demonstrated leadership experience, with the ability to inspire and motivate team members.
• Ability to thrive in a dynamic and rapidly evolving environment.

Benefits

We are a dynamic team revolutionising women’s health. As our Head of Brand, you will get a salary of between £60,000k - £75,000k + equity options as well as:

• 33 days paid holiday allowance (including public holidays)
• Company laptop
• Flexible working hours - we trust that our team can manage their time and will get the job done
• 5% pension scheme matched by 4% employee contribution
• Mental health support from an in-house counsellor
• Free access to Hertility Health products and services, including free-of-charge hormone and fertility tests and discount codes for employee friends and family
• Opportunities for further learning and development
• Enhanced Family Leave policy (maternity leave/paternity leave/ adoption leave)
• Progressive health leave (menstruation and menopause policies)

Equality & Diversity:

Hertility Health is an equal-opportunity employer that is committed to diversity and inclusion both within the workplace and throughout our application process. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We understand that applying for a new job takes a lot of work, and we value your time. We are looking forward to reading your application.