Marketing & Commercial Strategy Manager

Job Description

Closing Date: Wednesday 1st July 2026

Location(s): Birmingham, Bristol or London

Flexible Working
The BT group operates a 3 together, 2 wherever working model. This means you are required to be at your contractual location 3 days a week with 2 flexible days per week.

About the role

In a fast-moving, highly competitive market, having great products isn’t enough. Success comes from making the right strategic choices—where to play, how to win, and how to deliver sustainable growth.

As a Marketing & Commercial Strategy Manager, you’ll sit at the heart of our consumer business, working across marketing, commercial and consumer strategy to define our long-term direction and translate it into action.

You’ll play a key role in shaping our 2–5 year strategic roadmap, using customer insight, market understanding and performance data to identify opportunities and drive growth. From pricing and distribution through to multi-brand strategy, you’ll help ensure our plans deliver real commercial outcomes.

This is a highly visible role with the opportunity to influence senior stakeholders and drive meaningful impact across the business.

What you’ll be doing

Supporting the development of long-term marketing and commercial strategies to drive customer growth and value

Using data, insight and performance analysis to identify opportunities, risks and areas to optimise

Translating strategy into clear, actionable plans across pricing, distribution and go-to-market activity

Building and maintaining a cohesive roadmap of strategic initiatives

Working cross-functionally with teams across marketing, finance, product and sales to drive alignment

Tracking delivery and performance of initiatives, ensuring plans stay on track and deliver return on investment

Influencing senior stakeholders to secure buy-in and momentum for strategic priorities

Essential Skills / Experience

• Experience in commercial or business strategy roles, with a focus on shaping long-term direction and strategic planning
• Strong data-led decision making and financial acumen, with the ability to translate insight into clear commercial outcomes
• Proven ability to structure complex problems, prioritise initiatives, and influence cross-functional stakeholders in a matrix organisation

Desirable Skills / Experience

• Experience in telecoms, subscription, or multi-channel consumer businesses
• Exposure to pricing, distribution or multi-brand strategy
• Background in consulting or highly strategic roles
• Experience working in large, matrix environments

Our Package

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life.

You can design the package to suit you and your lifestyle. Your core benefits include:

• 10% on target annual bonus

• Access to an online private GP 24/7 for you and your immediate family

• Market-leading paid carers leave with up to 2 weeks off

• Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay

• Discounted EE and BT products, including mobile and broadband

• Market leading Pension scheme – 5% from you and 10% from us

• Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.

Ready to connect for good and help shape the future? Apply now

BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good. Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers.

BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.

Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.

We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country. Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies.