Digital Marketing Campaign Professional Channel

Location: London, Birmingham, Manchester or Bristol

3 days in the office, 2 days remote

About the role

Join BT Business Marketing as a Digital Marketing Campaign Professional, where you'll play a pivotal role in delivering high-impact B2B marketing campaigns that drive customer acquisition, engagement, retention, and growth across BT’s business customer base.

Working within a highly collaborative stakeholder environment, you'll coordinate campaigns that support small businesses through to large enterprise and government customers. This is a delivery-focused role suited to someone who understands the fundamentals of B2B marketing, knows how campaigns contribute to commercial outcomes, and can successfully bring together data, creative, technology, and stakeholder teams to achieve results.

You'll be responsible for ensuring campaigns move seamlessly from briefing and planning through to execution, optimisation, reporting, and insight generation, helping BT deliver relevant, personalised customer experiences at scale.

What you’ll be doing

• Effective e2e campaign management and stakeholder management.
• Ownership of data targeting and personalisation briefs.
• Identify test and learn hypothesis within campaign activities, use learnings to influence future campaigns across the team.
• Contribute to overall creative brief for integrated TTL marketing campaigns.
• Own creative brief for smaller scale Digital only marketing campaigns.
• Obtaining targeting and creative approvals from all required stakeholders.
• Responsible for performance reporting for all activity delivered through Marketo / AC.
• Working closely with Digital Marketing Automation squad members to understand the data and technology to drive best in class outcomes and ensure alignment to achieve collective campaign targets.

Essential Skills / Experience

• Experience working in a direct marketing role with an understanding of direct response marketing.
• Strong understanding of B2B marketing fundamentals, including lead generation, lead scoring, lead nurturing, customer journeys, and campaign delivery.
• Good understanding of how Marketing Automation platforms work to understand what’s technically involved to build campaigns and journeys.
• Good understanding of demand management processes, resource capacity management and end-to-end processes for building and deploying campaigns
• Proven experience coordinating multiple stakeholders and cross-functional teams to deliver successful outcomes.
• Background in a hands-on marketing role rather than a purely analytical or reporting-focused position.
• Experience writing and managing creative briefs and campaign requirements.
• Strong project management skills with the ability to manage competing priorities and deadlines.
• Ability to translate campaign objectives into audience targeting and personalisation requirements.
• Experience using campaign performance data and insights to drive optimisation and continuous improvement.
• Excellent communication and stakeholder management skills.
• Commercial awareness and an understanding of how marketing activity contributes to business performance.
• Demonstrates an inquisitive and proactive mindset, with the ability to identify opportunities or issues and develop effective solutions to drive continuous improvement and business performance.

Desirable Skills / Experience

• Experience working within telecommunications, technology, or related B2B sectors.
• Knowledge of marketing automation platforms and customer journey orchestration.
• Experience of writing data targeting briefs to identify audiences for campaign activity.
• Experience of writing creative briefs and working with designers & copywriters to deliver on a creative vision.
• Experience using digital reporting tools (Adobe analytics, Google Analytics, Tableau).
• Understanding of digital marketing best practices (deliverability, channel strategies, creative execution etc).

Our Package

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:

• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme – 5% from you and 10% from us
• Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.

With over 180 years of heritage, BT Business has brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers in the UK

We’re a leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We are Customer-First Challengers, who are Committed, Clear and Connected. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.