Brand Marketing Assistant

Company Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process

Job Description

What you will be responsible for

Brand Transformation PMO & Implementation

• Support the management of the brand transformation roadmap, tracking key workstreams, milestones, actions and owners.
• Maintain action trackers, decision logs, status updates and implementation plans.
• Help ensure brand strategy decisions are followed through and translated into practical actions.
• Track risks, blockers and dependencies, escalating where needed.
• Prepare progress updates for the Global Brand Transformation Lead, Head of Brand and wider stakeholders.

Weekly Brand Transformation Call

• Coordinate and manage the weekly Brand Transformation call.
• Build agendas, gather inputs and prepare any pre-read materials.
• Capture clear notes, actions, owners, deadlines and decisions.
• Follow up with stakeholders to ensure actions are progressed.
• Help make the meeting an effective rhythm for driving implementation of the brand strategy.

Brand Strategy Support

• Support the development and evolution of ASOS brand DNA, positioning, narrative and messaging frameworks.
• Assist with preparing strategy documents, briefing materials, presentations and stakeholder updates.
• Help ensure brand tools, guidelines and frameworks are kept up to date and easy to use.
• Support the embedding of brand strategy across campaigns, content, product, design, commercial teams, geos and markets.

Insight, Campaigns & Governance

• Gather and summarise consumer, cultural, competitor and market insight to inform brand strategy.
• Support seasonal and campaign strategy development, ensuring work ladders up to the wider brand positioning.
• Assist with brand playbooks, tone of voice guidance, messaging tools and governance materials.
• Help track brand performance learnings and feed them back into the transformation roadmap.

Qualifications

Who we'd like to meet...

• Strong interest in brand strategy, marketing, communications, insight or project management.
• Highly organised, with strong attention to detail.
• Comfortable managing meetings, actions, trackers and follow-ups.
• Able to bring structure and clarity to complex workstreams.
• Strong written and verbal communication skills.
• Confident creating presentations, documents and briefing materials.
• Interested in fashion, youth culture, digital culture and consumer behaviour.
• Able to work collaboratively across creative, marketing, insight, product, commercial and market teams.

Additional Information

BeneFITS’

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Private medical care scheme
• Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role